consumers process the advertising message consciously. If an advertisement manages to catch consumers’ attention‚ it has an opportunity to motivate and affect their behavior‚ which is ultimately the goal of advertising. However‚ the most important factor is considered to be information people expect to get valuable information about a product. According to Ronald J. Faber (1997) there is a difference between short-term advertising effects and long-term advertising effectiveness. In contrast to effects
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Prepared by Prokopova Kateryna‚ Int Inf 1‚ group 2 DEPARTMENT STORE When we want to buy something‚ we go shopping. There are many kinds of shops in every town or city. Most people prefer to do their shopping at big department stores and supermarkets. Department stores offer a wide range of articles under one roof. Therefore‚ a customer can purchase all his requirements from a particular place. As a result‚ the time and labour of customers are saved because they need not go from shop to shop for
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Smart Clothing Your underwear won’t be able to help you with your taxes‚ but your briefs may soon know when you need air. Smart fashions are the next wave in textiles and they promise to dazzle consumers with their style and innovation. Here are some of the hot products to look for on the runways of the future. Researchers in the UK have developed an adaptive fabric that controls air flow by opening invisible micro shutters when the humidity goes up. A separate layer keeps the rain out even when
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To what extent can organisational culture be managed? Is organisational culture critical to the success of an organisation? Within the field of management‚ the success and failure of the modern business organisation has been largely depicted by the intricate concept of culture. Organisational culture‚ a concept borrowed from borrowed mostly from anthropology typically is defined as a complex set of values‚ beliefs‚ assumptions and symbols that define the way in which an organisation conducts and
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Case 1: Pelican Stores Pelican stores‚ a division of National Clothing‚ is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named “data pelican stores. The propriety card method of payment refers to charges
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direction; “The deficit created by the collapse resulted in a bottom-line loss to the company of $1.1 million” (Hershey: Sweet Smell 4). After the war was over and the Great Depression hit‚ it was a struggle for most people to keep supporting their family but not for Hershey’s employees. “Hershey created six hundred additional jobs with a massive construction program. While the rest of the country bottomed out in the depths of the Great Depression‚ Hershey kept hundreds of workers busy—Bricklayers
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segment in retail industry. So whenever we talk about lifestyle it automatically indicates towards apparel and visa-versa. As we all know that in India organized retail is in boom and booming sector always keep a lots of scope and opportunity‚ these are the main cause fir to enter in retail industry. A/C to my point of view I think there is a lot of work to do in operation and I was fortunate enough that I got my project on operation only in Globus Stores Pvt. Ltd. That is “Store operation”. In retail
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MANGO‚ is a clothing design and manufacturing company‚ founded in Barcelona‚ Catalonia(Spain) by brothers Isak Andic and Nahman Andic. Its first website was created in 1995 and‚ five years later‚ in the year 2000‚ it opened its first online store. H. E. by Mango is a men’s line created in 2008. Mango has over 8‚600 employees‚ 1‚850 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solità i Plegamans (Barcelona). Despite being a Spanish clothing company‚ and having the most
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A History of Clothing Long long ago‚ in a time very different from the one today‚ two cavemen‚ Borg and Org‚ were out looking for something tasty to eat. They had just realized that they could use a rock-sharpened stick to help kill the wild game that roamed their forest home. They were now in for another invention. As they trekked through the wilderness‚ they did not find their way to grandma’s house‚ no‚ they got hopelessly lost‚ with no GPS to call upon they settled in a pleasant clearing
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The Success Factors of Standard Chartered Hong Kong Marathon Presented to The Department of Business Administration 2011-12 EXECUTIVE SUMMARY This repost is studying the success factors of Standard Chartered Hong Kong Marathon. It will be collect the information and data from questionnaire survey and focus groups. Also‚ it will be through Value Important Performance Grid tool and SWOT analysis that more understand the performance and state of this marathon‚ then make some recommendation
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