campaigning – ads One-way communication – no dioloque (Just one stakeholder) Only targeting the customers and the public Designed by marketing departments Employees was expected to be supportive Only relevant for commercial B2C companies Problem: Huge gap between – who we say we are and who we really are – no employee identification
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Part A Question 1 The four primary logistic activities are: 1. Transportation A key logistics activity is to actually provide for the movement of materials and goods from point of origin to point of consumption‚ and perhaps to its ultimate point of disposal as well. Transportation involves selection of the mode (e.g.‚ air‚ rail‚ water‚ truck‚ or pipeline)‚ the routing of the shipment‚ assuring of compliance with regulations in the region of the country where shipment is occurring‚ and selection
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in shopping in India. Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centres‚ multi-storied malls and the huge complexes that offer shopping‚ entertainment and food all under one roof. A large young working population with medium age of 24 years‚ nuclear families in urban areas‚ along with increasing working women population and emerging opportunities in the services sector are going to be the key factors in the growth of the organized
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PT. SEA LOG South East Asia Logistics Head Office: WTC Mangga Dua Lt. UG Blok. D No. 99 - 100 Jakarta Utara Telephone: +62 21 - 91943864 Fax: +62 21 - 30017831 Email: marketing@sea-log.com& cs_jkt@sea-log.com Website: www.sea-log.com ____________________________________________________________ __________________________ _ PT.SEALOG -“Connecting Islands‚ Connecting desires” The term “logistics” originates from the ancient Greek “λόγος” (“logos”—“ratio‚ word‚calculation‚ reason‚ speech
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MSOR/OPMT/MKMR 475: Supply Chain Logistics (Fall 2013) (Homework #6) Due: November 20th‚ 2014 This is a group assignment. Each group need to submit one (hard copy) of the report in class on November 20th. Problem 1 (20 Points): Two plants are to serve three market points through one or two warehouses. Volume flowing either to or from each point‚ and the associated transportation rates and location are given as follows: Point No Point i X-coordinate Y-coordinate Volume Vi (cwt.) Transportation
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1) E-tailing (Electronic Retailing) One of the best example of this category is Amazon.com which is the most trusted and well-known site that sells a huge variety of products in the internet. A customer can buy through credit cards and the site will be sending the product that you bought. 2) Catalog and direct Mail Marketing This kind of retailing is done by sending catalogs ang mails to a prospect that you want to get‚ they vary from basic needs to luxurious things. Oneof the companies
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FDI IN MULTIBRAND RETAILING Every second day we read newspaper headlines discussing the most debatable issue of the country i.e. FDI in multibrand retailing. Is it going to pinch our pockets or will it b a boon to India?? Let’s take an insight of it…. Meanings FDI i.e. foreign direct investment is an investment made by a company or entity based in one country‚ into a company or entity based in another country Retail is the sale of goods and services from individuals or businesses to the end-user
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information technology COSCO noticed the importance of information technology among global shipping and modern logistics‚ so it used lots of time and money in research and development of IT. COSCO Network Ltd. of COSCO Group provided software development‚ e-commerce services‚ data center management‚ etc. hence to become an international first class high tech enterprise in Chinas shipping and logistics industries. Company size COSCO owns and controls over 800 modern merchant vessels with a total tonnage of
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Case 1 (C & C Grocery) The mission statement for C & C Grocery is to provide an abundance of quality meats‚ produce and dry goods to customers at a convenient location for the most reasonable prices around with a smile and “a satisfied customer is a happy customer” attitude. This statement would afford the brothers the chance to branch out to other communities and open more stores and ensure they are as successful as the original store. By having over 200 stores by 1997 and with the employees
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in multi-brand retail What is FDI 2. Review of literature 3. Objectives of the study 4. Chapterization Chapter One : FDI in Indian Multibrand Retail – Rationale Chapter Two : Effect of FDI In Multi Brand Retail For Different Stakeholders Chapter Three: FDI – Challenges Chapter Four: FDI-Opportunities ( Benefits ) Chapter Five : With Eye on Multi-Brand Retail‚ FDI Chases Agricultural Services 5. conclusion 6. Research methodology INTRODUCTION A. WHAT IS FDI ( FOREIGN DIRECT
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