Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of
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Chen Xi Su Wei Mei Han Zhao Wei Wang Mo Li Yinghan Tse Lai Sze Q2. 1. What are the main ethical issues for Professor Ballistico? Ethics is concerned with the study of morality and the application of reason to elucidate specific rules and principles that determine right and wrong for any given situation. Some of the controversy regarding business ethics is no doubt due to different understandings of what constitutions morality or ethics in the first place. In this case‚ Ballistico is a
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THE SOCIAL PSYCHOLOGY OF ORGANIZATIONS This book has its origin in the program of research on human relations in organizations launched by Rensis Likert in 1947 as one of the major programs of the survey research center of the University of Michigan. From its inception‚ this series of researches has been concerned with problems of morale and motivation‚ productivity and effectiveness‚ power& control. Also The book is an attempt to extend the description
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Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13‚ 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround‚ its innovative design‚ and its media content and apps‚ the unadulterated sexiness of all its products makes Apple hard to resist. For me‚ what isn’t hard to resist‚ is asking: How can a company that is this extraordinary in other
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CORPORATE SOCIAL RESPONSIBILITY By Lori S. Mohr-Corrigan‚ For The Paper Store - © October 1999 VISIT www.paperwriters.com/aftersale.htm -- for more information on using this paper properly! Because society is fundamentally based upon performance and profit‚ it is not unusual to find that it is necessary to impart a sense of corporate social responsibility with regard to contemporary commerce. The ethical approaches of purpose‚ principle and consequence are integral components of business social performance;
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Corporate Social Responsibility in Banks; What does it mean? By Hany Abou-El-Fotouh Chief of Staff CI Capital Holding. Over the past few years‚ a rising emphasis has been placed on companies and financial institutions’ Corporate Social Responsibility. But what does Corporate Social Responsibility (CSR)" mean anyway? This is indeed one of the most frequently asked questions for all those dealing with CSR matters. CSR is also known as corporate responsibility‚ corporate citizenship‚ responsible
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beliefs and values that develops within an organization and guides the behavior of its members. It includes routine behaviors‚ norms‚ dominant values‚ and a feeling or climate conveyed. The purpose and function of this culture is to help foster internal integration‚ bring staff members from all levels of the organization much closer together‚ and enhance their performance. However‚ there seems to be a widely held misconception that throughout an organization or within a specific division there is only
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Corporate social responsibility (CSR) refers to open and accountable business actions based on respect for people‚ community/society and the broader environment. It involves businesses doing more than just complying with the laws and regulations. All businesses these days recognise their role in environmental sustainability‚ ensuring that resources are used correctly so that they are obtainable to future generations. A business that fails to be seen to do the correct thing for the environment will
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Corporate Social Responsibilities Tony Fernandes‚ CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years‚ Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes’ basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his staff
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Ethics and Social Responsibility: In Business Ethical behavior and social responsibility are very different‚ but are commonly confused. A standard of moral behavior‚ behavior that is accepted by society as right or wrong that is ethics. Social responsibility is about improving the quality of relations with key stakeholders. Novo Nordisk defines it as putting values into action in the perspective of human
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