After having worked for BMW for an extensive amount of time‚ it’s become evident to me on how people put trust in a well known brand‚ or should I say roundel. Not only this‚ but people trust in a company that has a long and successful history. This being said‚ BMW’s heritage and branding plays a significant role in their success; they have one of the world ’s most recognized and revered commercial symbols. Thesis: Today I’d like to share with you some history behind the BMW brand. Logical Orientation:
Premium BMW
May 2005 at Leipzig area ‚Germany Gerhard Schroder‚ Germany Chancellor opened Plant with Helmut Panke‚the Chairman of Company. BMW invested € 1.3 billion. Manufacture BMW 3-Series car’s. Max annual capacity: 650 cars/day Expected to create 5500 jobs in that area. 2 The ceremonial process of signing the Plant Establishment Contract. 3 BMW History In 1913 in Munich‚Germany‚Karl Friedrich Rapp established the Rapp-motorenwerke to manufacture Aircraft Engines. 4
Premium BMW
OVERVIEW In 2001‚ BMW came out with its latest innovative marketing strategy titled BMW Films. In partnering with Fallon and Anonymous Productions‚ who connected with A-list directors‚ actors‚ and production value‚ created a series of five films collectively called “The Hire” that generated 2.5 millions viewers with over 24‚000 more unit sales than the 2000. And the question now rise to what should BMW’s next move be. ANALYSIS It took the firm about 50 years from its first automobile in 1929
Premium Luxury vehicle Marketing North America
Zhi Qu March 20‚ 2013 BMW CASE 1. Describe the segmentation and the targeting strategy used by BMW in marketing the MINI and the Certified Preowned BMW. Market segmentation means different type consumers are looking for different benefits because they have different situation. Therefore‚ the consumers are divided into different groups. The similar situation people have similar ways of making decision. The MINI designed by BMW is target at some women around 35-45 and students. The students
Premium BMW
"Shopper Marketing at traditional retail: An inevitable journey" 90% of the Indian retail is built on the strong bricks of traditional trade. The just next door ’kirana store ’ is still a significant part of the shoppers’ life. This makes Point-of-Purchase venture into knowing what role does shopper marketing play at the foray of traditional trade‚ is shopper marketing seeking its relevance here. Experts introspect‚ answer and help us gain a definite ground on this issue. By Reena Mehta
Premium Marketing Brand
What Happens When the Supply Curve Shifts Student Feb 17‚ 2013 Principles of Microeconomics The Supply Curve: Price is usually a major factor in the quantity supplied to the market. For a particular good with all other factors held constant a table could be constructed of price and quantity supplied based on observed data. This table is called a supply schedule‚ example: Supply Schedule Price Quantity Supplied 1 12 2 28 3 42 4 52 5 60 By graphing this data the
Premium Supply and demand
HUMAN ERRORS AND NON-TECHNICAL SKILLS Captain Majid Safahani IRISL Maritime Training Institute 1. INTRODUCTION: Today there is a general consensus among maritime stakeholders that human error is the most dominant contributing factor in causing accidents. It is also widely accepted that human error is a general term which covers a variety of unsafe acts‚ omissions‚ behaviors and unsafe conditions or a combination of these. A quick review of P&I clubs reports and bulletins shows that this
Premium Error Human reliability
The Effects of Social Media on Traditional Marketing and Advertising Social media is not new. Facebook has been around since 2004‚ YouTube since 2005‚ and Twitter in 2006. What is new is how social media sites like Facebook‚ YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact
Premium Marketing Advertising Social media
u NAME OF STUDENT Nguyễn Vĩnh Trà REGISTRATION NO. 1013105035 UNIT TITLE Unit 7: Business Strategy ASSIGNMENT TITLE Strategy Formation and Planning ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Ha Son Tung SUBMISSION DEADLINE 16:00‚ 22 November 2010 I‚ __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ________________________________
Premium BMW Strategic management
Launch of Window 7 Joanna Ojada SUNY Empire State College Introduction Steve Ballmer the chief executive officer of Microsoft Corporation was looking forward to launching a new product called Windows 7 in the spring of 2009. This product coming to light would put the company back on the road to success and gain back the trust of their consumers. However‚ in order for the company to make this new product successful they must have a powerful marketing strategy. The reason for this is according
Premium Microsoft Windows Windows 7 Microsoft