CASE STUDY PRESENTATION Manisha Yadav BBA V BOEING’S PRODUCT DEVELOPMENT STUMBLE SONIC CRUISER Executive Summary… The case set up in 2003 is about BOEING‚ the world pioneer and leader in aerospace industry and their just one product stumble that cost them to run 2nd for the 1st time in a two horse race. They wanted to develop a high speed jet liner called SONIC CRUISER which could carry 225 passengers at close to the speed of sound and was referred to as “the next great
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is the deck hand in charge opened the forward store and started the ventilation fan. Immediately an explosion[Fig-5] occurred and the boson was killed. Also‚ it ruptured the forward store badly and deformed the forward shape. [36] What Went Wrong (Critical Factors): The de-humidifier consists of several valves which was connected to cargo line. In the normal procedure the vessel must remove the spool connection from the cargo line and the de-humidifier. In the above case‚ after investigation
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efficiently that will be useful in the decision-making process. Generally‚ there are three decision-making within the business‚ strategic decision-making‚ tactical decision-making and operational decision-making. All of these types of decision-making are useful for organization depending on their time range‚ and if any one of them is weakened‚ it has a negative impact on the other types of decision as well. Tactical decision-making‚ the short-term decision-making‚ has the responsibility to make
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Sonic Boom Angel Dewberry MAN 1030 Introduction to Business Everest University February 2‚ 2013 Sonic is a large chain of fast food restaurants with over 3‚200 drive-ins all over the country and in Mexico. (http://sonicboomsc.com/sonichistory.html) I would have never thought that it all began as a sole proprietorship‚ a business owned and managed by one person. There is no way that Sonic would have grown as large as it has today if it had stayed that way. Today Sonic is now a successful corporation
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Strategy Boeing Corporate-level Strategies Analysis and Recommendation Modified parts are underlined Two main business units of Boeing are “Boeing commercial airplanes and Boeing defence‚ space & security‚ in which the products and modified services are based on providing commercial and military aircrafts‚ satellites‚ weapons‚ electronic and defence systems‚ launch systems‚ advanced information and communication systems‚ and performance-based logistics and training”(Boeing‚ 2013). “Boeing is also
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smartphone app with an integrated loya lty program could help Sonic better serve the digital lifestyle demands of many of its loy al customers. More than 73 percent of smartphone users indicated that they are interested in interacting with loyalty programs through their mobile device‚ according to a recent report from M aritz Loyalty Marketing ( Qdoba Launches Mobile-Optimized Rewards Program). Along with the loyalty program‚ Sonic can also introduce a “surprise rewards” program. Each store
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HSBC’s Mortgage Lending Decisions: What went wrong? 1. What problem did HSBC face in this case? What people….. They came into problems during the global financial crisis because of heavy exposure in the subprime mortgage market. They bought subprime loans from other sources to increase its revenue. Many of these did not require any down payment‚ but were approved for risky borrowers with a poor credit history. Home values started to go down‚ interest rates were going up. Unfortunately‚ borrowers
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problem #1 is whether a good time to doing 7E7 case or not. The problem # 2 is whether the case can make profit or not. The problem # 3 whether the project can be pulled off within a certain price range – Boeing board wants de (page 259 Paragraph 1 Start at final 258 last case) The problem # 4: what is the exactly demand of the new project Boeing 7E7. The problem # 5: why Boeing Company abandon the previous project‚ which they tried to develop the higher- tech. (sonic Cruiser‚ page 258)
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Boeing Corporation The Challenge of Being Ethical and Competitive “Because we dared to dream‚ dared to work hard‚ we have turned dreams into realities‚ to leave some huge footprints on every aerospace frontier. Now it is time to create some new footprints!” ~ Phil Condit‚ CEO‚ 1996 Boeing Chief Executive Phil Condit stared blankly at the road early Saturday evening as he drove to Boeing Headquarters. He drummed his fingers on the steering wheel‚ contemplating the crucial decision at hand
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Ground clearance of Jeep is about 2 inches more that Toyota in the rear. Unlike in Toyota‚ steering stabilizer‚ plastic front and tie rod are more vulnerable in Jeep. Jeep has 3.8L 12-valve V-6 engine‚209kW/347Nm‚ rated 202 hp‚ torque of 237ft requiring 87 octane fuel while Toyota FJ comes with 4.0L V-6 engine of 260hp‚ 200kW/380Nm and torque of 271 lb-ft. FJ has luggage storage 66.8 cubic ft while the Jeep has 55 cubic ft. A Jeep has 2 doors in contrast to a Land cruiser which has 4 doors. In terms
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