found. Figure 1 ACSI MODEL 5 Figure 2 - Kano Model 9 Chosen Topic The broad topic covered in this literature review is the area of Customer Satisfaction. The authors job is as a Customer Care Manager for Senator Windows for the past 15 years. The area of interest is therefore centred on the elements required to achieve the required level of customer satisfaction and also the methods that can be used to effectively measure it. Scope It would be desirable to limit the scope of the research
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GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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Running head: THE DOWNFALLS OF CONSUMER-DRIVEN HEALTH PLANS The Downfalls of Consumer-Driven Health Plans Jamiee Coates Professor Rhonda Bunce July 27‚ 2008 Abstract Healthcare today is a very important issue. Lack of health insurance can affect the health and productivity of workers. Many people today do not have health insurance. Employment-based health insurance is in high demand to retain employees. The high healthcare costs make it hard for employers to offer employees
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Having taken look at the segmentation of the automobile market in the last post‚ we shall now take a look at the segmentation of the computer market; which is one of the fastest growing markets globally. · Geographic segmentation In the segmentation of computers‚ geographical segmentation yet again plays a very important role. This is because the demands of people would vary according to their regions. A very good example of this is the computer market in India. Few years ago‚ laptops
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AUTOMOBILE ENGG LAB Batch :- 3rd Year‚ B.E. To The Department of Mechanical Engineering ENGINEERING COLLEGE‚ BIKANER 26 August 2010 Syllabus 1. Valve refacing and valve seat grinding and checking for leakage of valves 2. Trouble sooting in cooling system of an automotive vehicle. 3. Trouble sooting in the ignition system
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1. Foreign Trade In the first place the mercantilists laid great empha¬sis on a favourable balance of trade. They held that the strength and richness of a country depends on two things-the possession of gold and silver mines and favourable balance of trade. As all the countries did not possess mines of gold and silver‚ they could built up rich stocks of these metals by exporting maximum of their manufactured articles and import¬ing minimum of commodities from other countries. Highlighting the
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Gender and Automobiles In today’s society‚ gender is one of the most significant ways in which we symbolize ourselves into either masculinity or femininity. This allows every individual to create themselves into who they desire to be recognized as to the general public/society. There are thousands of products out in the market that are targeted towards certain groups in an attempt to sell them an idea‚ status symbol or dream. Automobiles is a great example of a product that is available to men and
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maximum vehicle speed (“Vmax”) 5. 5 To allow the engine to be operated at the most efficient point for a given vehicle speed (within the gear ratios available) 6. To avoid engine stall at low vehicle speeds 7. To allow the vehicle to be easily driven in either forward or reverse direction 4 © MAHLE Transmissions – Mechanical Leverage (1) P T where: P is power (W) T is torque (Nm) is angular velocity (rad/s) • Engine speed ranges are typically limited to 850-7000rpm
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“What the Automobile Industry Should Know About Decision Making” Does your industry represent routine problem solving‚ limited problem solving‚ or extensive problem solving? The automobile industry represents extensive problem solving. This is because automobiles are a very expensive purchase‚ so it is important to conduct an extensive search. The decision is high risk and requires high involvement and a lot of research. Does that depend on the consumer and his or her interests? Almost always
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Customer care Caring about your customers — and showing it through your service — gives you a high return on the time‚ effort and money you invest. Loyal customers are well worth nurturing. They buy more‚ more regularly. And the cost of selling to them is almost nil‚ whereas finding new customers is an expensive business. Satisfied customers will recommend your product to others. Dissatisfied customers will complain about you to an average of ten other customers and potential customers
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