POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Moral action - Doing something that is right in spite of opposition from others Adam Hochschild’s King of Leopold’s Ghost is the story of no other than European ruler King Leopold II of Belgium‚ and the Congo‚ in which he took ownership of. He later became in control of one of the largest colonies in Africa due to his manipulating ways and tricks. Moreover his Congo‚ mostly the white authorities‚ forced some villages in Africa into harsh labor‚ where they were punished for wrong behavior‚ and in
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0 Learning Organization 0 1 Learning Organizations Introduction In a way those who work in a learning organization are “fully awakened” people. They are engaged in their work‚ striving to reach their potential‚ by sharing the vision of a worthy goal with team colleagues. They have mental models to guide them in the pursuit of personal mastery‚ and their personal goals are in alignment with the mission of the organization. Working in a learning organization is far from being a slave to a job
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Hardball: What Decision Will You Take? Using his years of experience within the White House‚ Chris Matthews wrote Hardball‚ a book about how politics in the White House is essentially a game. Play it right‚ be successful. Play it wrong‚ and your political career could come to an end. Matthew’s outlines various maxims to play the game right‚ however there are two maxims that are essential to be successful; “Leave no shot unanswered” and “Always Concede on Principle”. A maxim also deemed “essential”
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Unit 6 Erin Parsons Kaplan University GM505 Action Research and Consulting Skills Professor Nathan Boyer September 14‚ 2014 Part Two Final Project Completing an Action Research Project is a great way to resolve an existing problem within an organization. This method of research is intended to “enable people to find effective solutions to problems they confront in their everyday lives” (Stringer‚ 2007‚ p. 1). Completing the seven phases of Action Research are critical to the success of the
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affects the way organizations and managers operate are examined. LEARNING OBJECTIVES 1. Describe how the need to increase organizational efficiency and effectiveness has guided the evolution of management theory. 2. Explain the principle of job specialization and division of labor‚ and tell why the study of person-task relationships is central to the pursuit of increased efficiency. 3. Identify the principles of administration and organization that underlie effective organizations. 4. Trace
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equality for all its citizens. At the heart of the effort is a process known as "affirmative action." Under U.S. laws all employers in both the public and private sector are required to provide "equal employment opportunity‚" meaning that they cannot discriminate in their hiring practices on the basis of race or sex. Affirmative action takes employment one step further‚ requiring that employers take specific actions that work to the benefit of blacks and members of other racial and ethnic minority groups
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Discuss why China decided to take firm action against North Korea’s unpredictable and volatile behaviour in relation to its recent ballistic missile tests. Before the emerge of North Korea conflict in undergoing sanctions under the United Nations‚ China and North Korea were closed together as the ‘lip and teeth’ they called it. The Korean War that had happen has pushed the two regime to be closer as well as the Treaty which they signed as a symbol of friendship – Sino-North Korean Mutual Aid and
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EMPLOYEE MOTIVATION WHAT IS MOTIVATION? Motivation may be defined as the process that account for an individual’s intensity‚ direction‚ and persistence of effort towards attaining a goal. Intensity is concerned with how hard a person tries. This is the element most of us focus on when we talk about motivation. However‚ high intensity is unlikely to lead to favourable job-performance outcomes unless the effort is channelled in a direction that benefits the organization. Therefore‚ we have to
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ACTION PLAN Things Learned in this Class: New Information I learned that sometimes self-awareness may be unpopular from the article by Tomas Chamorro-Premuzic. Many self-help advisors want to improve self-esteem rather than self-knowledge and urge people to ignore negative thoughts‚ in particular about themselves. I always thought it was good to acknowledge negative thoughts in order to obtain self-improvement. I also learned how to prepare to have difficult conversations and that compromising
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