Marketing Myopia Part A. Basics Concepts and Ideas 1. Near sighted (myopic) view of marketing that focuses on products rather that customers’ needs and wants results in company’s failure to adjust to changes in the market and leads to business’ decline 2. Too narrow definition of the market prevents companies from foreseeing threats from substitution and put them at risk of obsolescence 3. Success of a company depends on human organization and leadership. Part B. Implications
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Negotiation Strategy Article Executive Summary Jeanpiero Gonzalez MGT/445 Organizational Negotiations Mrs. Mauri Hawkins July 11 of 2012 Summary The best alternative to a negotiated agreement is what every organization needs to fulfill their wants and needs. This is an advantage because they clench a clear target to which they can match any assigned agreement. The first article explains that the bargaining process and cultural awareness of a given country have a profound
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Jack Lloyd Due Date: June 28‚ 2015 Article Title: Secrets of the Brain Article Number: 6 Briefly state the Main idea of this Article: The main idea of this article is primarily focused on how the brain works and function‚ understand memory and how your brain reacts to different situations. Also‚ other aspects of how researchers are finding new ways and various methods to find solutions to understand the brain better. The brain is a difficult organ to understand‚ researchers are doing experiments
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with mixed feelings. Many plans that I had have now changed due to the death of my wife‚ Shay‚ so I will have to reassess what I will be doing in retirement. I started with Brandon Land Titles Office on June 6‚ 1982 and for quite awhile I was not that keen on the work. There wasn’t the training
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“The Heart of your Strategy” article summary Grand Canyon University: MKT 450 ‘The Heart of your Strategy’ article deals with how an industry can increase its sales in market and get better revenue as compare to its competitive industries. In this article the customer loyalty factor has been considered as one of the strategy of business. Customer Loyalty deals with giving customers what they actually want in their product and how a company can fulfill the customers’ needs by giving them
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It all started when I was still in high school. It was an exam week and I was afraid that I would get a bad result. So I used most of my time to study hoping that I could get good results. Sometimes‚ I even skipped lunch to catch up with my studies. After 2 weeks‚ exams are over and the result has been released. When my teacher was starting to passing out the grades‚ I was afraid that my results would be bad and I was trembling the whole time. When my name was called‚ I stood up and walk towards
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This is a summary of an article I found in "New York Times" three years ago. Maybe it will be helpfull for students who have to take English classes. I had to do it for university to improve my buisness English skills. Summary of New York Times-article In the following text I will summarize the article “Crisis in Europe and U.S. Hurts Asian Economies”‚ published in New York Times on January 23‚ 2009. The text is about the weak Asian economies and how they are affected by the crisis which
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International Marketing – Article Summary & Analysis Going Global with Innovations from emerging economies: Investment in Customer Support Capabilities Pays Off by Susanna Khavul‚ Mark Peterson‚ Drake Mullens‚ and Abdul A. Rasheed Journal of International Marketing‚ Volume 18‚ Number 4‚ December 2010 The authors argue that firms with IPs (Intellectual Property) and strategic intent to internationalize invest in international customer support capabilities to satisfy the demands of their
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“LIKE WATER FOR PROFIT” SUMMARY “LIKE WATER FOR PROFIT” SUMMARY In the article “Like water for profit”‚ by Diane Halen-Sukra‚ she discusses the looming importance of the campaigns surrounding the privatization of water. The article discusses how the government‚ and private companies are looking to privatize public water systems in municipalities around Canada. Which at the very center from a citizen standpoint is a horrific thing as essentially they are looking for take a human necessity
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Enemies of trust: Trust in tumultuous times: Stressed situations in organizations such as merger‚ reorganization‚ or layoff are situations where people look for something that can provide partial answer to the question: “What does this mean for me?” * Snatches of remembered conversations. * Innocent statements can be assigned deep sinister meaning. – misinterpreted * Emails can be analyzed word by word Don’t speculate about the future. Treat employees like grown-ups (so:) * In
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