What do we know about the "Salem Witch Trials"? All we know is what has been written. Between 1682 and 1693‚ several towns’ people were tried and hanged for being accused of witchcraft. I want to take you through the events that caused such hysteria among the small village in Salem‚ Massachusetts. To understand the events of the Salem witch trials‚ it is necessary to examine the times in which accusations of witchcraft occured. There were the ordinary stresses of 17th century life in Massachusetts
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Contingency for a Verdict Overturned on Appeal M International (“M”) and W Inc. (“W‚” a competitor of M) have been engaged in long- standing litigation over a specific patent infringement matter. Below is a summary timeline of specific events that have taken place related to this matter: In May 2007‚ W filed a claim against M for patent infringement. For the year ended December 31‚ 2007‚ management of M determined that a loss for this matter was probable and represented that the estimate of loss
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GLOSSARY The Patents Act‚ 2005 Section 2. (1) of the Patents Act‚ specifies the following terms‚ c. "Convention application" means an application for a patent made by virtue of section 135; d. "convention country" means a country or a country which is member of a group of countries or a union of countries or an Inter-governmental organization referred to as a convention country in section 133; j. "invention" means a new product or process involving an inventive step and capable
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The Destruction of the National Library of Baghdad: What happened and Why? Libraries are fundamental elements for constructing civil societies. Their existence is vital for our interpretation of history from the beginning of time and it is only by the words and possessions of our ancestors that we will learn about our collective past. Previously documented knowledge allows constant reevaluation of societies. Knowledge of this sort must be continuously replenished or else its loss would lead
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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The wella brand We unite people who are passionate about hair‚ in the quest for moments of hair triumph. For us‚ it ’s all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate‚ inspire and enable what we call moments of hair triumph - every day. Professional hair is our reason to be‚ the stylist our creator‚ and the consumer our muse. With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise
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YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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1. What are the pros and cons of the sub-brand strategy? Pros 1. Sub brand can help to advertise mother brand 2. Help to establish brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company
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