Case Study 1 – Southwest Airlines 1. To what do you attribute the success of Southwest Airlines? The success of Southwest Airlines was mainly attributed to their innovative high-volume‚ low-margin business model‚ which included cutting flight prices dramatically‚ using their fleet at maximum capacity‚ and entertaining marketing gimmicks. Southwest’s flight structure took advantage of low-density airports and underserved areas and was comprised of a two-tiered pricing structure that books
Premium Airline Low-cost carrier Southwest Airlines
CSR practiced by Southwest Airlines To build a reputation as a leader in corporate social responsibility‚ companies should focus on strong governance practices‚ positive working conditions‚ and a commitment to supporting the needs of communities and the environment Southwest airlines has consistently been on top‚ in the American companies that are nominated as the best practitioners of CSR in the country. Southwest divides its social responsibility among three principal categories; Community outreach/volunteerism
Premium Non-profit organization Charitable organization
Southwest and Continental Airlines: A Managerial Economic Perspective Introduction In order for companies to maximize profits and productivity‚ it is important that they implement managerial economics on both a day-to-day and strategic basis. This paper will compare and contrast Southwest and Continental Airlines from a managerial economic perspective. The goal of the paper is to critically analyze both companies on their use of managerial economic practices. The Airline industry is a capitally
Premium Airline Southwest Airlines Texas
BUSINESS STRATEGY ASSIGNMENT Target Muhammad Qasim TABLE OF CONTENTS S.No Description Page 1 Company Profile 1.1 Introduction to strategic planning Vision Mission Objectives Goals Core Competencies 1.2 problems faced by Target 1.3 planning Techniques for Target 3 4 4 5 6 6 7 8 9 2 Formulating a new Strategy 2.1 Strength of Target Weakness of Target Value Chain Analysis Product Development 2.2 Pestle Analysis Porter’s five forces Model 2.3 Stakeholder’s of Target 10 10 11 11 11 11 15 17 3
Premium Management Strategic management Marketing
In 1993‚ Southwest (SW) was faced with the decision of how to schedule two new uncommitted planes‚ and it evaluated three options for enabling either internal or external expansion—adding a new segment direct from Phoenix to Detroit‚ entering the Dayton market to contribute to growth goals for Midway‚ or entering an entirely new geographic market in Baltimore which would begin creating a presence for SW on the East Coast. SW sought conservative and controlled growth‚ and typically prioritized options
Premium Strategic management Airport Airline
doubling of fuel prices during the GolfWar in 1991‚ and excess capacity in the industry.” (Southwest Airlines Case Study‚ page 467) Additionally‚ macroenvironmental forces such as the “economic environment and disparate income distribution” (Marketing Management‚ page 79) among Americans during the recession helped create opportunity for smaller airlines to enter the market as “low-fare‚ low-frill” (Southwest Airlines Case Study‚ page 467) carriers‚ thus
Premium Airline Southwest Airlines Low-cost carrier
was introducing a 60-day‚ half-price sale for flights between Dallas and Hobby‚ which is Southwest Airlines’ only profitable route. Southwest needs to determine how to respond to this threatening strategic pricing move by Braniff in order to continuously stay ahead of their losses‚ and possibly reduce or eliminate it further for that operating year. Situational Analysis 3Cs: Competition Before Southwest was established‚ two airlines were servicing the geographic market - Braniff International
Premium Texas Boeing 707 Airline
Southwest Airlines and Microeconomics John Divler Rasmussen College Author Note This research is being submitted on June 14‚ 2010‚ for Mr. Bergeen’s Microeconomics course at Rasmen College by John Divler. Southwest Airlines and Microeconomics Southwest Airlines was created in 1967 and is headquartered in Dallas‚ TX. Southwest offers flights to their passengers to get them to their destinations when they want to get there‚ on time‚ at the lowest possible fare. The advantage that Southwest
Premium Southwest Airlines Airline Supply and demand
SOUTHWEST’S STRUGGLE TO GANIN A MARKET FOOTHOLD In June 1971‚ Southwest initiated its first flights with a schedule that soon included 6 round-trips between Dallas and San Antonio and 12 round-trips between Houston and Dallas. The introductory 20 one way fares to fly the Golden Triangle‚ well below the 27 and 28 fares charged by rivals. attracted disappointingly small numbers of passengers- some days the total for all 18 flights would be less than 250 people. Money for parts and tools was so
Premium Graduation High school Dress
NTSB Investigating Southwest Airlines Flight 345 accident at LaGuardia Airport The National Transportation Safety Board is investigating the July 22‚ 2013 nose-down landing of a Southwest Airlines Boeing 737-700 at LaGuardia Airport in New York. The accident occurred at 5:45 p.m. after the twin-engine jet’s nose landing gear collapsed rearward and upward into the fuselage‚ damaging the electronics bay‚ which houses avionics and other equipment. The exterior of the airplane was also damaged from
Premium Flight Southwest Airlines Aircraft