What is the fashion cycle? Fashion cycle – a period of time or life span during which the fashion exists‚ moving through the five stages from introduction through obsolescence. – When a customer purchases and wears a certain style‚ that style is considered accepted. The acceptance leads to the style becoming a fashion! Fashions do not always survive from year to year GOAL: The ability to gauge the timeliness or occurrence at the right time‚ of a fashion is critical in the development and marketing
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1990s Fashion In the 1990s there was a lot of things going on with fashion and with social issues. There was riots in LA. A lot of things happened in the 90s good and bad. The fashion was tremendously taking over a bunch of the world but it mostly impacted teens. Criminals got caught in the 90s and it was a very good 10 years. 1960s Political Historical and Social Events In the 1990s a lot of things were going on during that time period. There were social issues as well a political issues
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FASHION MARKETING PROMOTION INTRODUCTION: The culture of Arab world and the western world is far more different. The religion‚ life style‚ language‚ values and norms everything is different. For Arabs‚ family is the center of their life and they give very much importance to their religion. Their males are the dominant authority in homes and women are restricted to the house chores and looking after of the family. Whereas the west world is totally different. For them family is important but not
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Fashion Introduction : Fashion‚ a general term for a currently popular style or practice‚ especially in clothing‚ foot wear or accessories. Fashion references to anything that is the current trend in look and dress up of a person. The more technical term‚ costume‚ has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear‚ while the term "fashion" means
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film and fashion icon of the twentieth century and one of the most beloved actresses of all time. She was born on May 4‚ 1929‚ in Brussels‚ Belgium. As a talented performer‚ Audrey Hepburn was known for her beauty‚ elegance and grace. Born into a wealthy family her father an English banker and her mother a Dutch baroness. Her parents divorced when she was young and Audrey lived in the Netherlands and then London with her mother where she went to a private girls school. During much of World War II
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Crisis. MAIN Cause: Imperialism(Primary) and Alliance(Secondary) During the World War the Balkan Wars gave the Austrio-Hungarians an excuse to threaten and attack Serbia‚ but that was not the cause of the World War. Preparations for the War began long before that in all the Great Powers. For example the UK and France had negotiated a secret military assistance treaty in the early year) of the 1900. It was all about colonies‚ and the push for every nation to acquire‚ expand‚ and maintain colonies
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ROUGH DRAFT THE FASHION INDUSTRY: HOW IT WORKS Ever wonder what Yves Saint Laurent‚ Donna Karen and Giorgio Armani do all the time? Work! Fashion is fun creative unique and a very complex process. There is so much misconception deliberate and inadvertent misinformation and ignorance surrounding the fashion world that it is difficult to get a clear‚ unbiased picture of how it really works? Therefore‚ for a better understanding of the subject Fashion itself meaning is a general term for a popular
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Every person nurtures an innate desire of looking good and feel ‘accepted’ in the socio-economic circle. The word fashion instantaneously brings to mind a flash of colour with a dash of glamour. Women are taking to fashion in a big way‚ and are experimenting with different looks‚ styles‚ and textures. Fashion plays an increasingly important role in an individual’s life because it is considered as a means of self-expression. The garments and accessories that man or women wear‚ help them to
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small workshops (350 workshops‚ 11‚000 workers). Workshops are provided with a set of easy to follow instructions‚ which enable them to quick sew up the pieces and provide a constant stream to Zara’s garment finishing and packing facilities. Thus‚ what takes months for other companies‚ takes no more than a few days for Zara. Clothing items are wrapped in plastic and transported on conveyor belts to a group of giant warehouses. Ware houses Zara’s warehouses are a vision of modern automation as swift
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Course: Marketing Management MBA 752 Case: The Fashion Channel The Fashion Channel should choose scenario 3 as the strategy of market segmentation with the goal of increasing its industry standing. They should do this for the following reasons: 1) to make maximal profit in expected advertising revenues and return on investment‚ 2) to capture significant piece of market share in the chosen target market‚ and 3) to increase their Cost Per Thousand Impressions (CPM) on advertising revenue.
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