Consumer Behaviour Notes Lecture 1 – Overview of Consumer Behaviour Getting to Know Consumer Behaviour (CB) Marketing Decisions * Market segmentation is the basis of most marketing strategies‚ it involve identifying consumer groups with unique needs and/or purchasing processes‚ and developing specific marketing programs targeted at individual groups. * Target segment(s) * Single or multiple-target segments * Product positioning is the way a product or brand compares to its
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QUESTION 1 Ms. Apple Ang‚ who comes late for work is showing high consistency. This attributes to high internal and low external factors. Internal factors might be due to her attitude or habit while external factors might be due to traffic‚ sick or emergency. Madam May May should find out that is really Miss Apple Ang‘s lateness is due to external cause. This is because‚ sometimes‚ Madam May May may engage in Fundamentals Attribution Error which means underestimate the external factors and overestimate
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concepts explored. These are situations in which the behaviors were experienced‚ well explained‚ and the psychological concepts identified. The essay gives explanations of the two concepts‚ and my personal reflection on them. Finally‚ the essay describes what I would do in case these events happens a second time. 2.0. Problem solving Situation. Problem solving is a way of attaining specified goals in an activity or one’s life. It involves the process of using mental images and concepts to come up with
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ORGANIZATIONAL BEHAVIOUR NOTES I. TOPIC 1: What is organizational structure? Key topics under structure: a) 6 elements of structure b) Org. design c) Models of structure d) Factors affecting org structure e) Global implication ORGANIZATIONAL STRUCTURE- refers to the way in which job tasks are formally‚ divided‚ grouped or coordinated. OR The formal system of task and reporting relationships showing how workers use resources. A. 6 elements of structure:
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A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small‚ it is India. Until yesterday‚ all the world’s auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7‚956-crore Maruti Udyog Ltd (MUL)--in the
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THE ESSENCE OF ORGANIZATIONAL BEHAVIOUR A definition of organizational behaviour ‘The study of the structure‚ functioning and performance of organizations‚ and the behaviour of groups and individuals within them’ (Pugh‚ 1971). Characteristics of organizational behaviour (Ivancevich et al‚ 2008) ● It is a way of thinking about individuals‚ groups and organizations. ● It is multidisciplinary. ● There is a distinctly humanistic orientation. ● It is performance-oriented. ● The use of scientific
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Contents 1.0. Introduction 2.0. Psychological drivers of Consumer Behaviour 2.1. Motivation 2.1.1. Hierarchy of needs 2.1.2. Means-end chain 2.2. Perception 2.3. Learning 2.3.1. Behavioural learning 2.3.2. Cognitive learning 2.3.3. Brand loyalty 2.4. Beliefs and Attitudes 2.5. Lifestyle 3.0. Sociological drivers of Consumer Behaviour 3.1. Personal influence 3.2. Reference groups 3.2.1. Membership group 3.2.2. Aspiration group 3.2.3. Dissociative group 3.3. The family 3.4. Social class 3.5. Culture
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Applying the Balanced Scorecard to Education DEMETRIUS KARATHANOS PATRICIA KARATHANOS Southeast Missouri State University Cape Girardeau‚ Missouri T he concept of the balanced scorecard (BSC) was first introduced by Robert S. Kaplan and David P. Norton (1992) in their now widely cited Harvard Business Review article‚ “The Balanced Scorecard—Measures that Drive Performance.” The widespread adoption and use of the BSC is well documented. For example‚ Kaplan and Norton (2001) reported that by
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“A major proportion of deaths could be prevented if people were to change their health-behaviours” Human behaviour plays a central role in the maintenance of health and the prevention of disease. Health-risk behaviour can be defined as any activity undertaken by people with a frequency or intensity that increases risk of disease or injury (Steptoe & Wardle‚ 2004). The health risk behaviours might cluster together into a risky lifestyle. Much of the mortality and morbidity is caused by individual
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PART 1: BUSINESS REVIEW a) Scope of Operations Sapura Industrial Berhad who in early know as Sapura Motor Berhad (1980s) established to manufactures and supply automotive suspension parts in Malaysia as well as Asian region. As the company continues to evolve with the times‚ Sapura Industrial Berhad has divided by six subsidiaries listed as below: 1. Sapura Machining Corporation Manufactured the high quality automotive part include engine‚ transmission and brake for automotive industry
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