Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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Article 1discusses how different estimates of equity value are obtained by researchers while using the discounted cash flow model (CF) and the Residual income (RI) model. It recognises the inconsistencies prevalent while implementing them. Francis et al (2000) use Value line estimates for finite forecasting periods. They conclude that RI is superior to CF. Courteau et al (2000) analyse whether different valuation models are same when a terminal value calculation based on price is used. They conclude
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investments in a variety of capital projects. Whether it is the need to purchase new machinery‚ expanding the production facility‚ or even buying new transport‚ all these projects require firms to make high investment now. In all these projects‚ the cash flow or the benefit is expected to be received for several years. A company at any time may have many capital projects in foresight. It is the responsibility of the finance manager to evaluate these projects through the capital budgeting process which
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INFLUENCE OF THE INFORMATION OF CASH FLOW‚ EARNINGS AND SIZE OF FIRM ON ABNORMAL STOCK RETURN AT MANUFACTURING COMPANY LISTED IN I NDONESIA STOCK EXCHANGE Nurhidayah Djam’an*‚ Gagaring Pagalung‚ Tawakkal Email *): nurhidayah_jaman@yahoo.com ABSTRACT The aims of the research are to find out (1) the influence of cash flow from operational activities on abnormal stock return‚ (2) the influence of cash flow from investment activities on abnormal s tock return‚ (3) the influence of cash flow from
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Not everyone can be a manager. Certain skills to translate knowledge into action that results in desired performance‚ are required to help other workers become more productive. These skills fall under these categories: • Technical: This skill requires the ability to use a special proficiency or expertise to perform particular tasks. Accountants‚ engineers‚ market researchers‚ and computer scientists‚ as examples‚ possess technical skills. Managers acquire these skills initially through formal education
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| Budgets in manufacturing companies Text adapted by Hugues Boisvert‚ from chapter 11 of the book La comptabilité de management‚ prise de decision et contrôle‚ 3e edition‚ ERPI‚ 2004‚ p. 278-292‚ written by Hugues BOISVERT‚ Claude laurin and Alexander mersereau (HEC Montreal). Table of contents 1. Budgets 2. Budgetary styles 3. The budget process in a manufacturing company 4. Comprehensive example of a budgetary
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points) In this section‚ you will write a two- to three-sentence response to each of the following items. Remember to use examples and be specific. 1. What factors caused many people to give up farming and move to the city? Fill in the boxes below to explain how each step led many farmers to leave their farms for a life in the city. (7 points) Cash Crops In the late 1800’s the majority of farmers grew enough food to support themselves‚ with a small percentage of product for sale to others‚ and
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What goes in a marketing budget? A marketing budget typically covers costs for advertising‚ promotion and public relations. Each amount varies based on the size of the business‚ its annual sales and how much the competition is advertising. Depending on the industry‚ marketing budgets can range from as low as 1% of sales to over 30%. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Smaller business may just try to match the spending of their direct
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HOW TO PREPARE FOR EXAMS TIPS FOR STUDENTS 1. Prepare well for your tests and assignments Avoid cramming of concepts and take help of teachers to understand the topics that are not clear Set study targets for yourself at regular time-intervals and try your level best to achieve them Write and learn-It is the best technique of memorizing lessons When you start studying‚ learn the major concepts first Make notes as and when you read each chapter as this will help you in revising the subject
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Profitability Ratios: How Profitable is the Company? Net sales/Net profit after taxes The information necessary to determine a company’s profit as a percentage of sales can be found in the company’s income statement. 1. Magnetronics’ profit as a percentage of sales for 1999 was $1‚307 divided by $48‚769‚ or 2.68%. 2. This represented a decrease from 3.6% in 1995. 3. The deterioration in profitability resulted from a decrease in cost of goods sold as a percentage of sales‚
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