Designing and Managing Integrated Marketing Channels GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries who buy‚ take title to‚ and resell the merchandise are called ________. 2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________. 3. Transportation companies‚ independent warehouses‚ banks‚ and advertising agencies that assist in the distribution process but neither take title to goods nor
Premium Marketing Marketing management
MAE130B Concept/Question/Comments Film: Channel Flow of a Compressible Fluid Due Date: March 15‚ 2013 Concept 1: Choking Choking occurs when the Mach number at the throat of a channel flow is equal to one. Conceptually choking is the phenomena where the flow in a channel transitions to sonic flow. Due to the conditions of choking‚ the velocity‚ density‚ and pressure can increase or decrease continuously through a sonic throat‚ and the flow does not need to be symmetrical. Another notable phenomena
Premium Fluid dynamics Aerodynamics
COM’S EUROPEAN DISTRIBUTION STRATEGY 1. What are Amazon’s primary sources of competitive advantage? Analyze how they built their competitive capabilities over the years. The following can be considered to be the primary sources of Amazon’s competitive advantage: • Use of Internet: Amazon uses the internet as the sole method for selling goods to its consumers. Amazon’s competitors‚ such as Barnes and Noble‚ and Borders use brick and mortar as their main distribution channel. This method
Premium Inventory Supply chain Supply chain management
Case Study – The Fashion Channel Abstract In this paper I will discuss the pros and cons of segmentation of each of the segmentation options presented by Dana Wheeler for improving The Fashion Channel’s marketing plan. The Harvard Business School’s Case study included a wide variety of consumer and market data that must be analyzed to assist with drawing the best conclusion as to what is the best course of action to take. After reviewing the data and looking at the options presented‚ I will recommend
Premium Marketing Marketing plan Marketing strategy
in a comparatively slower growth industry environment‚ Ohmeda has to aggressively gain market share for its high-tech products over the next 5 years; some of which have recently not been successful in their market launches. Ohmeda must shift its channel strategy to a primarily specialized‚ direct sales force that can effectively communicate the value of its high tech products to the industry’s opinion leaders. The current approach of selling to only the end users of equipment and hospital administrative
Premium Intensive care medicine Marketing
The Darknet and the Future of Content Distribution Peter Biddle‚ Paul England‚ Marcus Peinado‚ and Bryan Willman Microsoft Corporation Abstract We investigate the darknet – a collection of networks and technologies used to share digital content. The darknet is not a separate physical network but an application and protocol layer riding on existing networks. Examples of darknets are peer-to-peer file sharing‚ CD and DVD copying‚ and key or password sharing on email and newsgroups.
Premium Peer-to-peer File sharing
Condom Availability in College Due to the escalating spread of sexually transmitted diseases throughout the country‚ the College Administration at County College has decided to install condom dispensers in all campus restrooms in an attempt to prevent and decrease the transmission of STD’s. HIV/AIDS is the specific deadly disease that the college is mostly concerned about. Although this decision has caused a great deal of controversy among the county college community‚ the installation of condom
Premium Sexually transmitted disease AIDS HIV
HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
Premium Revenue Target market Audience theory
marketing communication channel. But there are varieties of ways to attract the consumers. And‚ a marketer needs to choose the effective way of communicating to their target markets. Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time. Ref: Kotler‚ P. Armstrong‚ G. (2004) Principles of Marketing‚ 10th Edition‚ Pearson‚ Prentice Hall Among the different marketing communication channels or advertising media
Premium Marketing Advertising
Disney Channel‚ currently being advertised on the Disney careers website. Please find enclosed my CV for your consideration. I have chosen to apply for a job at Disney because you are one of the leading companies currently in the television industry‚ due to which I believe I will truly be able to grow and expand on my skills and industry knowledge with your help. I already have a moderate amount of in-studio and on-location filming experience under my belt but have not yet experienced what it is
Premium Learning Education School