~~~~~~~~~~~~ GLOBAL MARKETING MANAGEMENT MMM006-07-8A Can Advertising Be Standardized or Not? [pic] Student: Tran Phuong Nhung Student Number: 16024551 Submitted: Friday 7th December 2007‚ 17:00 Introduction “Doing business without advertising is like winking at a girl in the dark. You know what you are doing‚ but nobody else does.”(anonymous) Advertising is considered as the most tangible component of marketing communication
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Standardized tests are now a common practice among America’s schools. This has caused one of the most controversial debates in society today. Supposedly‚ they are a great way to measure student achievement‚ but it appears that the exams could be much more detrimental than they seem. Students are failing to pass year-long classes due to a single test. There is no way that the information learned within such an amount of time can be accurately or even fairly assessed this way. Within every student
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author‚ Margret Mead (1901-1979).The essay was published in “A Way of Seeing”(1970).She earned her bachelor’s degree at Barnard College in New York City. First an American cultural anthropologist followed by a professor at Columbia University‚ Mead produced several major studies such as “Coming of Age in Samoa”‚ and “Sex and Temperament in Three Primitive Societies.” Many literary elements are present in this essay but the main purpose seems to be expressive. Throughout the essay Mead expresses thoughts
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higher. Most people score higher‚ but some barely reach this mark to pass). Standardized tests determine the future of someone‚ but yet they don’t seek to apply skills learned in an education to a real world scenario. After a student scores with a sixty percent they move on even deeper into the system‚ (with barely half of the total knowledge retained)‚ and require nothing else but to score at least a sixty again. Society has set a low standard for individuals‚ it strives
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Imagine one day you’re at school taking a standardized test. You pass by a question that asks: “ Which word best completes the sentence--She put the dirty dishes in the: sink‚ dishwasher‚ table‚ or chair?” You are a minority student and you live in a middle or lower-class home in which the income isn’t very high. You decide to pick “sink” as your answer because that’s where you put your dirty dishes. Turns out the right answer was dishwasher. How can you possibly pick something that you don’t even
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Nicole Capuano Nicole Castle ENGL-1210 Final Essay November 28‚ 2007 Inefficiency of Standardized Testing Preparing for college takes four years in the making. Students spend their high school career building up their eligibility for their desired college or university. In these four years‚ there are nights of non-stop studying for final exams‚ part time jobs‚ and countless numbers of extracurricular activities. Unfortunately‚ this still is not enough for colleges. Today‚ either the American
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Standardized tests are defined by W. James Popham‚ former president of the American Educational Research Association‚ as "Any test that’s administered‚ scored‚ and interpreted in a standard‚ predetermined manner." Standardized tests have been part of school systems since the 1800`s.(Standardized) Their use skyrocketed after 2002’s No Child Left Behind (NCLB) mandated annual testing in all 50 states. Standardized testing confuses some students and the amount of testing can stress them out‚ leaving
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Downfalls of Standardized Testing In January of 2002‚ President George W. Bush signed the No Child Left Behind Act into law. This act required that each state develop standardized tests for basic skills and administer the tests to all students in order to receive federal funding for their school. Each state was required to set progress goals‚ and each school in the state must make adequate yearly progress‚ meaning that each year‚ the current students must perform better on the test than the
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Child Growth & Development Standardized Testing Standardized testing has assumed a well-known role in recent efforts to advance the quality of education. Regardless of where they went to school or what curriculum they followed‚ students are tested on the same material‚ which can be loosely grouped into knowledge domains and skill sets that encompass; natural sciences‚ social sciences‚ humanities‚ reading‚ speaking‚ writing‚ and mathematics. National‚ state‚ and district tests‚ combined with minimum
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he or she will be subjected to taking standardized tests. Whether in elementary‚ middle‚ or high school‚ these test are known by all students. Many students dread everyday leading up to the day of the test. Standardized tests are not efficient in improving the performance of students. Some students may have decent grades but fall short when it comes to test taking. These students could have a difficult time achieving the scores they strive to get. Standardized tests take up an enormous amount of
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