Information System and Management Strategy of Customer Relationship Management Zhong-hong Sun 1 The Computer Center‚ Lu Dong University‚264025‚Yantai sun_zhonghong@sina.com Abstract This report explores CRM’ s implication on information‚ business strategy‚ as well as an issue which will influence successful implementation of CRM . Furthermore‚ this report analyzes factors which will barrier or promote information flow within organization. Through facilitating information flow across organization
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Business strategy is the long term operating plan of a company; this plan specifies vision‚ mission and objectives through the development of policies. Information strategy can be used to implement the business strategy of a company; technology can be the tool by which a business can achieve its goal. The marrying or collaboration of the two is an ideal‚ to which companies theorize is the future. In the case of Jack Lowry of Goldman Industrial‚ the collaboration of business strategy and information
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Abstract Blue Ocean strategy is a consistent pattern of strategic thinking behind the creation of new markets and industries where demand is created rather than fought for and the rule of competition is irrelevant. This paper proposes a methodology to implement the Blue Ocean Strategy in a privately owned Malaysia industrial firm struggling in a very competitive market using different tools and techniques such as value curves‚ strategy canvas‚ six path method‚ four actions framework. The results
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Ryanair’s Strategy Introduction Ryanair is an airline company‚ which is well known for its low cost airline service across Europe. Christy Ryan‚ Liam Lonergan and note Irish businessman‚ Tony Ryan‚ founded the company in 1985 in Ireland (with a share capital of only £1 and 25 employees according to Business-market.com). Ryanair was restructured in 1991 by Michael O’Leary. He reported revenues of €3‚629 Billion for the fiscal year of 2011‚ bringing profits of €374‚6 Million‚ leading Ryanair as on
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a few core eompetencies in the race to stay ahead of rivals. ing‚ partnering‚ rcungineer’ing‚ change manage- ment. Although the resulting op- erational improve- ments have often ^^^^ dramatic‚ many companies have Positioning-once the heart of strategy-is reject- ed as too static for today’s dynamic markets and changing technologies. According to the new dog- ma‚ rivals can quickly copy any market position‚ and competitive advantage is‚ at hest‚ temporary. But those beliefs are dangerous half-truths
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MKT/421 - Marketing Blue Ocean Strategy Description of Blue Ocean strategy and its Importance The Blue Ocean Strategy is derived from the book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. The book is based on a study of 150 strategic moves made by companies in 30 industries over 100 plus years. Per the book‚ the term blue ocean means untouched market space that makes competition none existent in a known industry. The term describes how ideal conditions a business should work instead
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Blue Ocean Strategy Book Review By Sah Rizal bin Salleh The Authors wrote this book in such a unique way and tremendous‚ a direct challenge and oppose of the well-known “Red Ocean Strategy”. To make it clear and justifying my true insight about this book‚ I’ll explain a piece of Red before we go deep into the Blue Ocean. Red is basically one would say as a “Standard Operating Method” of people getting into each other‚ everyone is eager in their own way to succeed‚ getting the better half of
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Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue oceans mean that one industry has not existed in the world. This is an unknown market space in the industry. In the market space‚ there has no competition or just a little competition. In blue oceans strategy‚ market demands come from innovation rather than fierce competitions. From the perspective of company‚ Blue ocean strategy
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The Study of Ikea’s Business Strategy Price and promotion Ikea is not only a furnishings market brand‚ but also a furniture brand. Through a series of operations‚ in people ’s eyes‚ Ikea is not simply a purchase house ware places‚ it represents a way of life. In our mind‚ Ikea ’s success not only depends on its integration of the trade‚ logistics‚ but it used to integrate the core idea of trade‚ logistics-lifestyle (Margonelli‚ Lisa 2002). As we said before: using Ikea’s products is just like
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Innovation is the most significant factor for any small or big company to grow and establish a position in the market. Without innovation new ideas and strategies cannot arrive and the organization could not make a mark in the market. New innovative ideas makes history. 36 Blue ocean vs Red Ocean The most efficient way to maximize the profits‚ a company needs to build an uncontested market space that makes the competition irrelevant. In 2004‚ Kim and Mauborgne published their study‚ where they analyzed
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