Blue Ocean Strategy Paper Julian Nicholson MKT/421 January 15‚ 2015 Terry Dunning Blue Ocean Strategy Paper Blue Ocean Strategy Pertinence Blue Ocean Strategy is a concept in which authors W. Chan Kim and Renee Mauborgne devised. They then wrote a bestselling book called you guessed it‚ Blue Ocean Strategy. In this book the authors expound upon at great length‚ the benefits for business owners to leave the red ocean. Red Ocean is a term used for what is known as the waters
Premium Blue Ocean Strategy Ocean Oceanography
basis Growth rate: more than 35% per year Through acquisiton and organic growth 3 different business units: Mining Automotive Electromechanical Updates and recent news LEAX goes international with fairs More effective processes at LEAX to get through the past financial crises. The inauguration on LEAX BRAZIL in March of 2012. Leax do Brazil now ISO 9001 certified. Q1 : What were the main strategic issues facing LEAX? Macro-environment : PESTEL analysis Political • Changing
Premium Crisis Strategic management Financial crisis
3 STRATEGY In this section‚ we separate strategy into two components: the content of the strategy and the process of developing the strategy. The content describes how an organization will achieve its vision or strategic intent‚ i.e. it is a blueprint for winning. As such there is no one best strategy. A firm’s strategy ties together the different functional areas of the organization (e.g. marketing and finance) so that there is a consistency in action over time. It also drives implementation
Premium Strategic management
Then‚ key stakeholder implications of REX’s strategies will be reviewed and a Corporate Balanced Scorecard that aligns with the business level strategy will be prepared. Execute Summary This passage starts with the analysis of the strength‚ weakness‚ opportunity and threat of REX‚ followed by its strategy including the key capability‚ the shareholders’ interest and what strategy it uses to compete with its rivals‚ and lastly the balance scorecard of how REX could be improved. It seems that REX
Premium Strategic management
School of Business and Law MODULE TITLE: Strategic Management PROGRAMME: MBA SEMESTER: Semester Two ACADEMIC YEAR PERIOD: August-November‚ 2012 LECTURER SETTING ASSESSMENT: - Mervyn Sookun (Module Leader) DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:- 8 August 2012 DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED: • Group presentation will be held during the exam period: 29 October-9 November 2012. (You will be advised of precise date and venue) --------
Premium Blue Ocean Strategy Group Strategic management
lines. Dell ’s unique ability to take a market strategy position during important technology transitions because of its build-to-order manufacturing process. This build-to-order approach allows the company to maintain low inventory levels and integrate emerging technologies into systems. Today ’s customers are reducing their supplier bases‚ providing the opportunity for the most capable suppliers to seize huge market share gains as Dell needs to redefine its strategy to make business capabilities
Premium Strategic management Marketing Customer service
International Business‚ 14e (Daniels et al.) Chapter 11 The Strategy of International Business 1) Which of the following statements about Zara is most likely FALSE? A) Zara puts fewer products on clearance racks than most of its competitors in the industry. B) Zara’s large advertising budget generates word-of-mouth and attracts new buyers. C) New products and designs are delivered to Zara stores every three to four weeks. D) Most of Zara’s products move through the firm’s distribution center
Free Globalization Strategic management Value chain
Aravind’s success is its focus on training its workforce in the “Aravind way” and instilling its mission and culture throughout all levels of the organization.The major strategy of Dr.V is to take care of the rural population where the competition is very less and being an untapped market will generate maximum profit from customers. Q2) What has Dr V’s role been in all this? Ans: He developed major marketing and surgical procedures resembling to the assembly line in order to cure 12million blind people
Premium Blindness Eye Hospital
Blue Ocean Strategy : Ipad and Kindle Fire This analyzes why Ipad and Kindle Fire are Blue Ocean products as oppose to Red Ocean products. Apple achieved a value innovation with Ipad‚ which led to the creation of a new market space. Apple drew the boundaries of the space by educating the customers on its usability. Amazon with its recently launched Kindle Fire targeted non-Ipad users and defined its own space by designing Kindle Fire as a media consumption device with salient features empowered
Free Apple Inc. App Store Blue Ocean Strategy
typical way to run a business in any specific industry. The researchers called this the Red Ocean‚ analogous to a shark infested ocean where the sharks are fighting each other for the same prey. A couple of years ago‚ my husband and I vacationed in Tahiti and went on a shark feeding dive. It was amazing to see how the sharks tore apart the chum and beat each other up over every morsel. Isn’t this much the same behavior we see in our industries? Thus the term‚ Red Ocean. The Blue Ocean‚ on the other
Premium Cirque du Soleil Blue Ocean Strategy Physical exercise