Origin of Competitive Intelligence IX. Why Collect Intelligence? X. What is Ethical? XI. Methods of Intelligence Collection XII. What Resources Are Used to Collect Information XIII. How Companies Utilized Collected Information XIV. Keeping Companies Secrets Secret a. Buildings b. Communication Systems c. Administrative XV. Conclusion I. ABSTRACT Intelligence gathering is considered commonplace in corporate America. Companies struggle to maintain the high ground within a competitive marketplace
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competition in this modern day is getting fierce. One of the key strategic tools usually used by executives in top companies to stay ahead of their competitors is though utilizing "Competitive Intelligence". Describe what is Competitive Intelligence‚ it’s process‚ goals and some major benefits of using it in helping business to stay competitive in the markets. The competition in this new era of business environment is getting more and more intense from day to day as there
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internet usage now doubles every 100 days. If you expect to keep-up and survive in this fast paced competitive environment‚ you must know what the competition is doing. To monitor the competition in this age of information overload is with Competitive Intelligence (Penoyer‚ 2002). What is Competitive Intelligence? Competitive Intelligence is a process where one collects‚ analyze‚ and transform information about the organization’s competitors into intelligence so you can manage the future and increase
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What is not Competitive Intelligence? Competitive Intelligence is not spying. Spying implies illegal or unethical activities. While spying does take place‚ it is a rare activity. Think about it; corporations do not want to find themselves in court‚ nor do they want to upset shareholders. For the most part‚ you will find spies in espionage novels‚ not in the executive suite. Competitive Intelligence is not paper. Paper is the death of good intelligence. Think faceto-face discussion or a quick
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COMPETITIVE INTELLIGENCE PREDICAMENT Problem Statement • Miguel Vasquez‚ a new product manager for a biotechnology company‚ was handed with some competitive intelligence from another competing firm. • The said information‚ handed to him by his boss‚ contained proprietary and confidential information that can give a competitive advantage to the firm. • This information was obviously obtained using an illegal tap into the competing firm’s servers. • With no clear policy on matters that pertain
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Competitive Intelligence System Outline Prep (Very Rough Draft) Submitted by: George T. Boldizsar June 30‚ 2002 Ist. Create your Competitive Industry Profile Using Porter’s 5 Competitive Forces Model Using Corporate Strategy & Technology Policy Outline (For key Rivals only) How to Gather Info Survey and gather together Key (strategic & functional) Knowledge workers Form potential CAT (Competitive Assessment/Action Teams) To include member from R&D‚ Mfg.‚ Mkt./Sales + key
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Marketing intelligence Market intelligence is a term that is widely used‚ widely misunderstood‚ and often mistaken for a mysterious art requiring high-level detective work. Before providing advice on how market intelligence can potentially benefit your business‚ it is therefore essential that we begin this paper by agreeing on a definition. It is defined by Wikipedia as follows: “Market Intelligence is the information relevant to a company’s markets‚ gathered and analyzed specifically for the
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--------------------------------------------------- Case Analysis No. 1: Competitive Intelligence Predicament 1. Central Problem The central problem of the case is the possession of a competitor’s information that can be beneficial to the company in terms of competitive advantages. 2. Objective The objective of the case is to be able to judge whether to utilize the provided information to the advantage of the company although wrongfully obtained. 3. Areas of consideration
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Marketing intelligence (MI) is the everyday information relevant to a company’s markets‚ gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity‚ market penetration strategy‚ and market development metricsMarketing intelligence determines the intelligence needed‚ collects it by searching environment and delivers it to marketing managers who need it. Steps to be taken by a Company to improve its Marketing Intelligence (1) Train
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1.1 Introduction Bidco is a trans-national company that through their wide range of product categories aims to touch the common people in a special way on a daily basis. Their main aim is to sustain the No.1 market share that they hold in the East and Central African market. They thrive to do this through understanding the buyer behavior and the purchase decision making process. This document is divided into the following sections; Purchase decision making process‚ factors affecting buyer behavior
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