HARLEY-DAVIDSON INC. INTRODUCTION Harley Davidson is one of the largest manufacturers in the United States. It has become a major leader in the Industry for creating the heavyweight motorcycle that has been designed for “cruising on the highway.” (http://en.wikipedia.org). In this paper we will discuss how the heavyweight motorcycle market has become an important asset to the industry. We will include the major strategies that have been established and the breakdown of the manufacturing process
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Case Study: Harley-Davidson‚ Inc. Introduction History The Harley-Davidson case presents a unique example of a unique company that‚ due to their remarkable customer loyalty‚ was able to go from nearly bankrupt to successfully gaining a substantial portion of the market in a niche product. The company was able to gain market share and profit by substantially restructuring their business plan. Harley-Davidson changed from a traditional large batch manufacturing philosophy to just-in-time strategy
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* Mission Statement Our diversity mission is to foster a culture that integrates diversity and inclusion into all aspects of the business in order to further fulfill dreams through the experiences of motorcycling. * Vision Statement Harley-Davidson values‚ embraces and celebrates diversity in order to develop and continuously improve mutually beneficial relationships with stakeholders to fulfill dreams and provide extraordinary customer experiences in an increasingly dynamic‚ diverse and global
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1. As CEO of Harley-Davidson I would compare the advantages and disadvantages of using exporting for example giving the market access into a new marking‚ making us able to maximize revenue in a short amount of time. A disadvantage would be being viewed as an outsider making it harder for people to feel comfortable with the product. Joint ventures agree too much faster and less costly access to foreign markets. It also decreases the start up cost to the international partner. A disadvantage of a joint
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public an expanding lineof motorcycles‚ branded products and services in selected marketsegments ”Vision Statement says: “Harley-Davidson is an action-oriented‚ international company‚ a leaderin its commitment to continuously improve [its] mutually beneficialrelationships with stakeholders (customers‚ suppliers‚ employees‚shareholders‚ Government‚ and society). Harley-Davidson believes thekey to success is to balance stakeholders’ interests through theempowerment of all employees to focus on value-added
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Revving up sales at Harley-Davidson There is a mystique associated with a Harley-Davidson motorcycle. No other motorcycle _ in the world has the look‚ feel and sound of a Harley-Davidson. Demand for Harley- Davidson motorcycles outweighs supply even though the company produces 300000 motorcycles a year‚ which generates over USS4 billion in revenue. Some models have a two-year waiting list. The company recently won a number of awards‚ including being rated: 2nd in ComputerW0rId’s Top 100 Best Places
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Abstract This paper will try to analyze‚ if Harley Davidson has followed the traditional customer driven mar-keting way by following the path to create customer value and later getting the value back and the behavior of the customers can affect the demand for its bikes. The value streamis: • Understanding market place and customers need and wants • Designing a customer driven marketing strategy • Construct an integrated marketing strategy that deliver superior value • Build profitable customer
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Aharon Case Analysis 3 Harley Davidson’s Presented By Kornravee Samuthphong Student ID# 8551 Group 8 Synopsis According to the documentary‚ Harley Davidson Motor Cycles Company was founded in 1903 and the celebration of 100th year anniversary was in the summer of 2003. Harley has tried to explore some of the history of the company. Harley Davidson Motor Cycles Company and its products such as motorcycles‚ merchandise that saw Harley Davidson Motor Cycles Company become
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In 1901‚ a 20-year old William S. Harley drew up plans for a small engine designed for use in a regular pedal-bicycle frame. Over the next two years‚ Harley and his childhood friend Arthur Davidson worked on their motor-bicycle in the Milwaukee machine shop located at the home of their friend‚ Henry Melk. On the year 1903‚ Harley‚ Davidson and Davidson’s brother‚ Walter Davidson‚ finished their first motor-bicycle. Harley and the Davidson brothers tested the power-cycle of their first motor-bicycle
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EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity‚ we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion
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