resources have been identified in helping Banyan Tree (BT) achieve strategic competitiveness and above-average returns. The analysis is summarized in the below table. Resources | Valuable? | Rare? | Inimitable? | Non-substitutable? | 1. Brand | Yes – BT has successfully tapped into its target market segment because of its strategic brand positioning and image. | Yes – The only resort targeting the luxury premium market then‚ its differentiating “Banyan Tree experience” leads consumers to choose BT
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Thomashow’s assignment using a tree prompts the reader to focus on self framework in ecological identity. I feel that my work and study in Environmental Science resides on the leaf of the tree. It is obvious to me that the root of this important work has begun years ago with the efforts of environmental archetypes (as Thomashow refers to Thoreau‚ Muir‚ and Carson)(p30). I can clearly relate myself to this analogy since I was originally planning on studying engineering and technology but soon realized
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A brand synonymous with private villas‚ tropical garden spas‚ and retail galleries promoting traditional craft‚ Banyan Tree Hotels and Resorts received its first guest in 1994 in Phuket‚ Thailand. Since then‚ it had grown into a leading manager and developer of niche and premium resorts‚ hotels and spas in Asia Pacific. Despite having minimal advertising‚ Banyan Tree achieved global exposure and a high level of brand awareness through the company’s public relations and global marketing programs.
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help the organization make major decisions based on what has determined to be acceptable risk. So in order to determine risk tolerance for Banyan Tree‚ the organization needs to look at outcome measures of its key objectives. Based on the company’s performance and growth strategy over the past years (up to 2006)‚ below is one possible way the organization could have defined the outcome measures for some of its key objectives for the Banyan Tree expansion project: Revenue Growth – Based on the strategy
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Service Quality Group Project 1. What are the main factors that contributed to Banyan Tree’s success? Great experience & expertise of founder Extensive travel experiences‚ sharp observation and superior foresight of Ho Kwon Ping‚ founder of Banyan Tree‚ inspired him to bridge the price gap in the hotel industry. Ho foresees that the 21st century will be followed by a greater Asian demand for the industry‚ therefore he created a brand that Asians will like‚ with a strong Asian culture
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Banyan Tree – Developing a Powerful Service Brand Synopsis Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree‚ its
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Banyan Tree hotels and resorts is still a small and new hotel group organization‚ they have a lot of ideas; being a worldwide business in their market. As they develop‚ they want to stay true to their core standards and beliefs so that they not change in the future ‚ trying to develop their selections and capability to bring the Banyan Tree Experience to their customers ; having a values which have shown their hard work since their first hotel in Thailand . To achieve more‚ they need to stay in
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communicated. This paper explores whether CSR is necessary for the survival of Banyan Tree in today’s environment. We will evaluate the possible ways that CSR benefits the company and show that CSR is not necessary for Banyan Tree’s survival but it does play a strategic role in building brand equity along with a sustainable business. Introduction Corporate Social Responsibility (CSR) There are multiple interpretations of what CSR means‚ and while there is no set principle‚ we have defined CSR as
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Importance of the Ecological Footprint Everyone has desire‚ and it will never get satisfied. Because of our desire‚ we use all the resources we can reach or find to produce better product and develop the technology to make our life better and easier. Ecologists have warned us so many times‚ every action has its consequences. One day all the resources on the planet will deplete‚ if we keep on using the resource like this and speed up every year. We all understand the consequences but majority
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their own unique expansion strategy. Marketing strategy and growth opportunities in the global market recognized by Banyan Tree Holdings‚ one of the high-end operators in Southeast Asia region‚ will be presented in this paper. Examination of alternatives followed by recommendations related to the execution of the expansion plan will conclude the analysis. 2.Company BackgroundThe Banyan Tree Holdings is a Singapore-based luxury resort and spa operator. It is a privately held
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