Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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Buying and Selling a Closely Held Business The purchase and sale of a business can be a highly lucrative transaction for all parties involved. However‚ to maximize the benefits of a sale and reduce the risk of unnecessary losses or liability‚ you need to take many steps to properly consider and address every aspect of the transaction. There is a lot at stake when ownership of a company changes hands. Any error or omission during this process—on the part of either the buyer or the seller—can prove
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The PlayStation 2: Best-Selling Console of All Time What is the best-selling console of all time? Most people will tell you the Wii or the Xbox 360 or the PS3 in terms of quality and experience. But if you’re talking about sales numbers‚ if you’re talking about the biggest number in the terms of sales and if you’re talking unbiased figures‚ then the best-selling console of all time is the Sony PlayStation 2. Period. Nada. ’Nuff said. The Sony PlayStation 2 is a sixth generation console made
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IMAX Corp. Additionally‚ conducting this project proved insightful for me because I was allowed to analyze my choice of companies and the number of stocks I purchased‚ I was able to track and analyze the loss or gain for the stocks purchased upon selling these stocks‚ and I was granted an educational glimpse into the stock market. Firstly‚ I analyzed my choice of companies and the number of purchased stocks. Moreover‚ I purchased 8 and 7 stocks from the Walt Disney Company and IMAX Corp respectively
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Case 6 Burger King: Selling Whoppers in Japan Submitted by: Dolly Estrellado Nelma Mae Mameloco Charlene Sorongon BSBA 3-A Submitted to: Miss Cherry Ganancial I. Point of View: Our point of view regarding this case is that Burger King can also find a better growth opportunity in Japan by its new marketing strategy. II. Problem Statement: a. Burger king failed to effectively target the cost conscious consumer and instead promoted its premium burgers
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Mrs. Sher speaks of passing on her mother’s legacy through selling her dresses. Her mother’s dresses were not only a piece of trendy fabric but a piece of clothing that witnessed her mother’s life. She laughed in that dress‚ she loved in that dress‚ and she lived in that dress and now someone will have the opportunity
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“like a chicken with its head cut off‚” and receive it as a joke. However‚ that exact same chicken‚ now injected with chemicals and hormones‚ is appearing in our food without the knowledge of the general public. Consumers have the right to know exactly what substances they are consuming‚ according to Gregory Jaffe‚ the director of a biotechnology advocacy group; therefore‚ restaurants should not be allowed to sell genetically modified chickens under the name “chicken.” To prove this point‚ we will focus
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week. a) Express the owner’s weekly profit as a function of selling price p. b) Estimate the optimal selling price. c) How many sets will be sold each week at that optimal price? 5. A missile is projected vertically from an underground bunker in such a way that t seconds after lunch‚ it is s feet above the ground‚ where s t 16t 2 800t 15 a) How deep is the bunker? b) Determine when the missile is at its highest point. c) What is the missile maximum height? M116v12.doc Page 2 of
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Ladies and Gentlemen‚ When we were small‚ we all loved chips and soda. These kinds of food are examples of typical junk food. Today’s motion is ‘Junk food should be prohibited from the school’s tuck shop’. (Possible? Challenge the definition of prop?) (Our definition – junk food- includes un healthy nutrition values; should be- ought to but have not done so; banned-officially or legally prohibit) My side strongly disagrees with the motion and has 3 strong arguments against it. However‚
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Selling the Brand Inside Marketing to your employees is just as important as marketing to your customers. Internal marketing helps employees become educated on and connected to the products or services they are trying to sell. The lack of a connection between the employee and the brand can cause employees to undermine expectations set by advertising. On the other hand‚ when employees care about the brand‚ they tend to be more motivated to work harder with more loyalty. In “Selling the Brand Inside”
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