Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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Airport security became a necessity in the late 1950s and also became more serious in the 1970s. In the early 1950s a passenger of United Airlines flight 629 named Jack Graham‚ Mr. Graham carried a bomb in his mother suite case in hopes to “cash in” on life insurance. The terrorist attack caused all 44 passengers to die onboard and Jack Graham was sentenced to life in prison. This was not the only incident in 1960 an National Airlines plane exploded in midair killing all 34 on board‚ investigators
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THE ROLE OF BRANDS IN SUSTAINABILITY OF SOCIAL ENTERPRISES Submitted to SVKM’s NMIMS University In partial fulfillment of the Requirements for PART TIME MBA III Yr IN SOCIAL ENTREPRENEURSHIP (2011) Sher Mohammad Malik Roll No. 9 (2011) THE ROLE OF BRANDS IN SUSTAINABILITY OF SOCIAL ENTERPRISES Abstract: Sustainability is the biggest challenge for the 21st century NGO’s and Social Enterprise because their philosophy is not making profit but to serve the vulnerable
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The Strength of Harley-Davidson Harley-Davidson‚ Inc.‚ the only U.S. motorcycle manufacture still in business‚ dominated the superheavyweight motorcycle market with a 62.3 percent share while Honda had 16.2 percent‚ Yamaha had 7.2 percent‚ Kawasaki had 6.7 percent‚ Suzuki had 5.1 percent‚ and BMW had 2.5 percent in 1990 (592&596). The company also had a number of international markets. Actually‚ in 1990‚ approximately 31 percent of the sales were overseas. The company had made efforts to
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emphasizes that dialogue and negotiation among stakeholders are the vehicles through which sustainable community development projects are established‚ implemented and monitored. Bottom-up CD programs which emanate from the grassroots level and closely involve community members are more successful than those that are developed top-down. Who is a stakeholder? There is not much disagreement on what kind of entity a stakeholder can be. The CD process consists of donors‚ target beneficiaries‚ partner
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Literature Community Policing and Police-Community Relations in the US context Community policing is a philosophy of policing which emphasizes partnerships between the police and the public (Walker & Katz‚ 2013). This approach considers cooperation between the police and the community as an important mechanism that gives the police better access to information provided by the community‚ which in turn can make the police more responsive to the needs of the community. Historically‚ community policing
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school‚ or music group. Researchers have deemed these groups as discourse communities. Ann Johns explains discourse communities as‚ “a basis for sharing and holding in common: shared expectations‚ shared participation‚ commonly held ways of expressing” (320). Discourse communities hold certain standards and actions that lead to the functioning of the group. The Bartlett City Court Clerk’s Office is a stand out discourse community that has certain vocabulary‚ genres‚ and tasks that allow them to work
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can’t. I can’t tell you why I can’t either”‚ explores the idea of a utopian community entirely run by a secretive higher power- one so secretive that the very concept of death is not common knowledge. In fact‚ the Elders (the higher power) gave death another name- release. The story follows Jonas‚ a “unique” boy who gradually learns that his immediate world isn’t as simple and perfect as he‚ among the majority of the community‚ believed. Later on in the story‚ after Jonas gets his Assignment (job) of
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What Is Community Work? Through this essay I will try to create a greater understanding of the term ‘community work’. I will begin with a short summary from two studies which help define the term on a broad basis. I will follow this by an explanation of the various approaches which can be used in community work. I will highlight the importance the community and voluntary sector have in social partnership in Ireland today. I will also discuss how funding‚ or a lack of it‚ impacts on essential services
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While community policing may seem like an understandable concept‚ the textbook informs us that it has proven to be an elusive goal to arrive at a single definition of the term (Lab 2016). Of the various definitions the table in the textbook provided‚ I most agreed with the definition provided by the Office of Community Oriented Policing Services on page 246 (it is the last definition in Table 2.1) because it clearly defines community policing and some of its key features. Key Features of Community
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