value and status Brand Equity: the dollar amount attributed to the value of the brand‚ based on all the intangible qualities that create that value People may be willing to pay more for the brand Brand strength can be measured along four consumer perception dimensions: 1) differentiation (what makes the brand stand out)‚ relevance (how consumers feel it meets their needs)‚ knowledge (how much consumers know about the brand)‚ and esteem (how highly consumers regard and respect the brand) Brand
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Thompson−Strickland−Gamble: Crafting and Executing Strategy: Concepts and Cases‚ 16th Edition I. Concepts and Techniques for Crafting and Executing Strategy 1. What Is Strategy and Why Is It Important? chapter one © The McGraw−Hill Companies‚ 2008 1 What Is Strategy and Why Is It Important? Strategy means making clear-cut choices about how to compete. —Jack Welch Former CEO‚ General Electric A strategy is a commitment to undertake one set of actions rather than
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What is a hero? To most people‚ a hero is a strong‚ brave person with an amazing costume. Heroes usually have super powers and are constantly saving people. But it takes many more traits than this to be classified as a hero. Some characteristics of a hero are super natural help‚ leaving on a journey in which the hero proves himself‚ a fatal flaw‚ and they are sometimes honored after death. In The Odyssey by Homer‚ Odysseus shows many traits of a hero. Odysseus faces many obstacles and life threatening
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What is Education? Answers from 5th Century BC to the 21st Century The principle goal of education in the schools should be creating men and women who are capable of doing new things‚ not simply repeating what other generations have done. -- Jean Piaget‚ 1896-1980‚ Swiss developmental psychologist‚ philosopher An education isn’t how much you have committed to memory‚ or even how much you know. It’s being able to differentiate between what you know and what you don’t.-- Anatole France‚ 1844-1924‚
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Polytechnic Institute of New York University Technology Management Course Outline MG 6013 Organizational Behavior Spring 2013 Anne-Laure Fayard Thursdays: 5:30 to 8:00 PM – JAB 777 To contact professor: alfayard@poly.edu Dibner Library Building‚ 4th floor Phone: 718-260-4080 Office hours: By appointment Course Description The purpose of this course is to increase your effectiveness in understanding and leading behavior in organizations. The course provides you with
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What is play? What is play? The word play is usually used to describe the activities of children from babyhood until the early teenage years. There is no neat definition that will cover all the meanings given by parents‚ early years and playwork practitioners and other adult commentators - let alone how children talk about play when their opinions are invited. Yet there are some common themes: • Play includes a range of self-chosen activities‚ undertaken for their own interest‚ enjoyment
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What is stress? Stress is a normal physical response to events that make you feel threatened or upset your balance in some way. When you sense danger – whether it’s real or imagined – the body’s defenses kick into high gear in a rapid‚ automatic process known as the “fight-or-flight” reaction‚ or the stress response. The stress response is the body’s way of protecting you. When working properly‚ it helps you stay focused‚ energetic‚ and alert. In emergency situations‚ stress can save your life
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“What is Philosophy?” According to the famous Greek philosopher Socrates‚ “The unexamined life is not worth living”. But what does he mean by this? He means that we should look and think through life deeper. Examination of life is more than just a use of common sense. Hard thinking is necessary even though it disturbs. With the use of Philosophy‚ we better understand things and answer the most important questions in existence. Philosophy‚ according to the famous Greek philosopher Aristotle‚ begins
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What should Altius’s objectives be? What trade- off’s must it manage? With Altius staying just focussing with the manufacturing top of the line golf balls‚ their business would only continue to drop. Fortunately the brand value of Altuis was recognised and respected very much by many top notch golfers of the country‚ but this does not mean that they had a lot of profits. Focusing on the low price golf equipments‚ such as Elevate golf ball and changing the marketing strategy from targeting proficient
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What is learning? From born to dead‚ we non-stop to learning‚ how to sound‚ walk‚ study knowledge‚ even working skill. We learn in our whole life. But what is learning? Why we need to learn? Is it to follow other success person so we need to learn? Gagné(1965) describe learning as four factors‚ Drive‚ Stimulus‚ Response and Reinforcement. For every learning process before it start there are also have a reason to basic on‚ whatever we are learning a knowledge or a skill. And this is the factor of
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