CASE EXAM This case exam for the module ‘Principles of Marketing’ accounts for 70% of the final grade for this module (IBMMK108R1). The two multiple choice tests during the module account for 30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE SUMMARY As a former British Colony that gained full independence in 1965‚ Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and
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Discussion Questions 1. To what do you attribute the success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly‚ the new Southwest CEO since 2004‚ been able to maintain
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What do you want to be when you grow up? Ask a pre-schooler and he will tell you he wants to be a teacher or a fire-fighter. Ask a kid who just become a teenager and he’ll tell you that he plans to be a superstar. When young people are of high school age‚ the time comes for them to consider what they might like to choose as a career. The limits are endless and to many. Everyone can benefit from a little bit of guidance in how to choose a career. Follow these steps and you will be well on your
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ANS: A Promoter is a person who participates in acts on behalf of a company that has to complete formal incorporation. If the company fails to complete the registration process‚ he may be liable for the contracts but he will not be liable to repay a company’s debt until and unless he is still holding a position in the company. In case of Kingfisher‚ Vijay Mallaya is a promoter as well as the Managing Director of the company and he gave personal assurance to the banks so he could be asked to repay the
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A case study of Virgin Airlines Introduction Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their
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Part 1 The six steps in decision-making process are: 1. Define the problem - This is the first step towards a decision-making procedure. Problem exists whenever a decision is being made. 2. Collecting the data - In making the best decisions‚ managers need to have the ideal resources such as information‚ resources‚ and time available. Therefore‚ they need to collect all these data. 3. Identifying the alternatives - Appropriate alternatives needs
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Decision Making Process Brandon Butler Stewart Binder 11/15/12 MGT 230 Introduction There are times in a person’s life when he has to make certain decision. Some decisions are quite crucial and change the path of life others are of minor significance. We can use the managerial decision making process in our daily life to make a good decision. There was a time in my life when I had to choose between keeping a job in which I was making a good living or continuing my studies. The job was really
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I. Economy The economy plays a very large part in the airline industry. Recessions are known to cause less demand for air travel for both business and leisure travelers. The financial crisis in 2008 had an extremely negative impact on the industry. The companies saw sharp declines in both passenger traffic and profit margins. While the industries are still in a sensitive spot‚ the US airlines managed to make a small profit in 2009. Thanks to the efforts of combating the dwindling demand by shrinking
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office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory battle from rival airlines------ 1971 (January): Lamar Muse brought in
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United Airlines Case United Airlines was founded in 1926‚ which gives the airline nearly 90 years of experience. United faced many challenges throughout its years of operation‚ however the airline has still managed to be relevant and competitive in its industry. Theses challenges include: mergers‚ acquisitions‚ war‚ the Great Depression‚ labor union strikes‚ buyout attempts‚ terrorist attacks‚ bankruptcy‚ and recessions. The Airline deregulation Act of 1978 was the genesis for the airline industry we know
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