important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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once they discovered what the other had to offer. The Silk Road was the most significant and important trade route for many hundreds of years‚ especially during the Tang dynasty. Although it is called the Silk Road‚ there was a variety of products and even ideas that were transported across the continents. The Silk Road saw many goods‚ such as silk and spices‚ travel from Europe to Asia and from Asia to Europe‚ and the route greatly influenced both the East and West. The Silk Road is said to have
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Xiao Jie Yang History 9:30 The Silk Road Journey The Silk Road is one of the oldest and longest trade routes known in the ancient world. Xuan Zang is the only person in history known to have made the whole journey from the Tang capital of Chang’an all the way to India and then back. However‚ his sixteen years‚ ten thousand mile journey is a huge sacrifice that brought culture‚ religion‚ ideas‚ and various commodities together and connected China to the rest of the kingdoms to the west
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Report There have been many trade routes and organizations throughout history. One of these trade routes is the Silk road which is known for its Chinese silk‚ which was the main product. This trade route connected the world. Another trade route was the Incense Route. This route linked the early Mediterranean civilizations. The Silk Road Probably the most famous of all the trade routes‚ the Silk Road lasted for hundreds of years‚ outliving numerous empires‚ wars and plagues‚ only the command of the Ottoman
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The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification‚ selection and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. For example‚ new Apple products are developed to include improved applications and systems‚ are set
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Did you know that across Eurasia there were goods‚ thoughts‚ diseases‚ and ideas that traveled over 2000 years with the Silk Roads and the Sea Roads. My first focus will be on the cultures that spread throughout the silk road. Second will be about the diseases that spread. Last will be about how the goods that got passed throughout the silk road. The main culture that got spread was Buddhism. Buddhism spread from India to Central Asia‚ China‚ and beyond. It often applied to the merchants in the
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Thesis: Although there were similarities between the Atlantic Circuit and Silk Road trade routes‚ there were more significant differences. The first similarity between the Silk Road and the Atlantic Circuit was that both trade routes created a spread of religion and syncretism and adaptations of current religions. For example‚ the Atlantic Circuit spread and created new adaptations of African religions; in the West Indies‚ slaves were encouraged to adopt Catholic religious practices‚ but slaves
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The Silk Road is not one large road that connected the Mediterranian to East Asia‚ but instead it is multiple interconntected trade routes that connected multiple worlds through land and sea. The Silk Road did not just connect China to Europe‚ it connected many areas that contributed to selling their goods that would travel to other places like Japan‚ India‚ and Egypt. Sometimes goods would travel on ship through the Arabian Sea‚ the South China Sea‚ and the Medditteranian. The Silk Road connected
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John Alvin Ray‚ or best known as Johnnie Ray‚ has an incredible story. Johnnie was a popular singer/songwriter back in the 1950’s. Sure‚ this is an accomplishment for him‚ but his songs alone weren’t exactly what made him who he was. Johnnie Ray had a past‚ present‚ and a future and he knew what and where he wanted to be a few years down the road‚ and made it happen. At the young age of thirteen‚ Johnnie lost his hearing in his left ear from an accident at a boy scout activity. Him and the family
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ball wrapped in tin foil attached to a piece of string and a Perspex ruler. Alice brings along a silk cloth. Explain the difference between a charged object and a neutral object. (2) Write down a possible investigative question. (2) Write down a possible hypothesis. (2) Name at least ONE variable that must be controlled during this investigation. (1) Alice rubs the Perspex ruler with the silk cloth to give it a negative charge. Were electrons added to or removed from the Perspex ruler
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