1. What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra?
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reposition the competition. (Hartline‚2005) Brand repositioning is one of the most effective ways for a firm to solve tough situation. A firm should reposition its brand under the following four circumstances: when the first position is wrong‚ when there is strong competition in the marketplace‚ when the target consumer is to be changed‚ and to rebuild a brand’s personality. Every firm knows that “Positioning” is one of the most important steps for itself. But what is “Positioning”? Marshall (2006‚p.213)
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relays this information to the brain. Top-down processing is the information processing guided by higher-level mental processes‚ as when we construct perceptions drawing on our experience and expectations. Top down processing is the mind interpreting what our senses detect. Without top-down processing‚ one would be able to see someone’s face‚ but not recall that person’s name or remember him or her. This processing is akin to perception‚ which is the process of organizing and interpreting sensory information
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The scope of luxury brands is amazing if you dig a bit. Let us look at publicly traded LVMH Group (Louis Vuitton Moet Hennessey). Despite an extremely uncertain economic climate in the US‚ a very poor one in Europe‚ and signs of a possible China slowdown‚ LVMH is chugging along nicely. Sales were up 16% last year despite clear economic headwinds. The company has a stable of brands that reeks of luxury: in wines and spirits they own Moet & Chandon‚ Dom Perignon‚ Veuve Clicquot‚ and Krug Champagne
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Medical Technology; Helping with Longevity and Insurance Premium Many people may know that what medical technology is‚ but did they ever think about why it is important for us? Medical technology is any tool used to solve medical problems ranging from a simple Band-Aid to a cardiac defibrillator. Some of these tools are massive machines which are used to diagnose the disease or help to cure the illness in human body before it converts into a life threatening situation. An example to this is the
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Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting‚ who can easily connect with the product. "During the live brand experience they become the identity of the brand‚ because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal
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Guoyi Chen Should Obese People Have Higher Premiums The Obesity epidemic affects millions people of the United States every day. According to the National Institutes of Health‚ “obesity” refers to any individual with a BMI of more than 30 and BMI is simply a calculation that assesses weight relative to height (NIH). In the past decades‚ the number of obese Americans has increased dramatically. Based on the data from Nation Health and Examination Survey‚ about one-third of U.S. adults (33.8%)
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BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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Explain (and give examples of) what is meant by Social Facilitation and Co-action. Make the difference of the two clear. Triplett’s (1898) experiments demonstrate the phenomenon of the co-action effect‚ showing how improved task performance is generated by the presence of others involved in the same task. His experiment of “dynamogenic factors in pacemaking and competition”‚ where the comparison of a cyclist racing the clock around a track‚ as opposed to racing another cyclist‚ or with a pace maker
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TEAM COMPOSITION & BRAND ALLOCATION FOR BRAND AUDIT REPORT (BAR) Name Eleonore Magnin Tanguy Le Fahler Rachna Karwasra Anastasia Craig Mahmut Özdericioğlu Selcuk Sayhan Mustafa Sahin Yermen Gorkem Cakirhan Mete Kemer Bengisu Gurbuz Ekin Nurcan Eris Burak Orhan Arifioglu Zeynep Sencelebi Elif Kara Kübra Kavuk Esra Özer Hazel Merve Aydın İdil Eda Çoker Laura Zane Yasmina Ben Amor Goksu Seref Ryota Idesako Juliette Waymel Malbosc Leo Team No 1 1 1 2 2 2 3 3 3 4
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