Veet‚ world’s No.1 depilatory brand was launched by Reckitt Benckiser in India in 2004. Its competitors include Anne French‚ Fem and other local players such as V John‚ Nair and Jolen. Its brand personality includes the traits of ‘Beauty’‚ ‘attractive’‚ ‘success’ & ‘modern’. The brand has captured a significant market share in the hair removal category‚ that too in a very short span of time. However the use of depilatory creams in India is mainly associated to hygiene depilation rather than beauty
Premium Brand Branding Brand equity
[pic] Discuss‚ with reference to current authors‚ what is meant by a ‘marketing orientation’ and/or a “marketing oriented company.” Illustrate your answer with examples of products or brands of your choice. Within this essay I will discuss what a marketing concept is‚ how marketing orientation has evolved through the years and the most important‚ what a marketing orientated company is. Each of us has some sort of idea what marketing is‚ since we are exposed to marketing every day. We
Premium Marketing
Table of Contents Appendices 1 1. Background 3 1.1 Company 3 1.2 Market 3 1.3 Competition 4 2. Brand analysis 4 2.1 Brand attitude 4 2.1.1 The Rossiter-Percy grid 5 2.2 Brand identity 5 2.2.1 Brand Name 6 2.2.2 Packaging 7 2.2.3 Identity Prism 8 2.2.3 Brand personality 9 3. Positioning 10 3.1 Possible positioning statements 11 3.1.1 Comparisons 12 3.1.2 Contrast between two statements 12 4. Celebrity endorsement 13 4.1 David Beckham and
Premium Brand Procter & Gamble Brand management
executive briefing RESEARCH Advanced Institute of Management Research www.aimresearch.org Building a strategy toolkit Lessons from business Written by: Paula Jarzabkowski‚ Aston Business School and AIM Research Monica Giulietti‚ Aston Business School and AIM Research Bruno Oliveira‚ Aston Business School and AIM Research AIM – the UK’s research initiative on management The Advanced Institute of Management Research (AIM) develops UK-based world-class management research. AIM seeks
Premium Strategic management Management
"Purse" or "Handbag" or "Pouch" [edit] The term "purse" originally referred to a small bag for holding coins. In British English‚ it is still used to refer to a small coin bag. A "handbag" is a larger needed accessory‚ that holds items beyond currency‚ such as a woman’s personal items and emergency items to survive on. American English typically uses the terms "purse" and "handbag" interchangeably. The term "handbag" began appearing in the early 1900s. Initially‚ it was most often used to refer
Premium Early modern Europe Handbag 2nd millennium
Case Analysis Children´s Hospital and Clinics Manuel Jesus Clouthier Perez Team #7 October 5‚ 2012 Introduction Children´s Hospital and Clinics was formed in 1994 because of the merger between Minneapolis Children´s Medical Center and Children´s Hospital St. Paul. The hospital medical services went from very basic care to very complex treatments. In 1999‚ Brock Nelson the CEO of the hospital named Julie Morath as the new COO of Children’s Hospital and Clinics. Julie had a
Premium Safety Patient Health care
BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
Premium Brand L'Oréal
Title of the Project: Re – establishing the Brand “Boroloine” in the Indian Market Issue In the wake of 21st century and due to globalization in the Indian Industrial arena‚ multiple international products are available in the market‚ Boroline as a product started losing its prominence. Re-energizing / Re - establishment of the brand was required to capture the lost ground. Objective and Scope of Study Re –Branding / Re- establishing the brand Boroline in the Indian market would require
Premium Brand Brand management Marketing
Rebuilding the Brand Strategy of L’Oreal for Men in Mainland China Chao Li Dissertation 17 October‚ 2008 Declaration Student Agreement: I understand that the Oxford Brookes University has the non-exclusive right to electronically store‚ copy or translate my thesis/dissertation‚ in whole or in part‚ for the purpose of future preservation
Premium Brand Brand management Branding
Nescafe is one of the leading coffee brands in the world‚ which has different flavored products in the market. As a motto for all these products‚ they have seperate techniques in order to advertise the product. For example‚ Nescafe’s everyday coffee has a motto of “Rich and full flavored”‚ while another flavor; Super premium coffee‚ has a motto of “Rich‚ bold and smouldering”. Nescafe became number two in the category of mix instant coffee because of the harsh competition of the market in Indonesia
Premium Brand Taste Brand management