Why has India been able to build a thriving software industry? What are the country’s advantages in this market? What are the country’s disadvantages? India has been able to build a thriving software industry due to its good educational system which has enabled India to produce a large number of well and highly qualified soft ware engineers. India’s low labour cost has also contributed to the growth of the soft ware industry by increasing the demand for software experts by foreign firms. e.g.
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MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money‚ but lots of personality. Marketing itself as the LUV airline‚ the company featured a bright red heart as its first logo. In the 1970s‚ flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days‚ Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased
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founders of an organization. Southwest Airlines expends a lot of energy in maintaining its workplace culture. Southwest is the only major airline in the U.S. that has been profitable in each of the last five years. It also has a good reputation as an employer. Herb Kelleher‚ Southwest’s CEO‚ indicated how Southwest maintained its culture: "Well‚ first of all‚ it starts with hiring. We are zealous about hiring. We are looking for a particular type of person‚ regardless of which job category it is. We are
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What are the advantages and disadvantages of letters of credit? http://www.answers.com/Q/Advantages_and_disadvantages_of_Letter_of_Credit Letter of Credit Advantages for both Importers and Exporters For the Exporter/Seller: Upon presentation of the specified documents (in strict conformance) the Buyer/Exporter is guaranteed payment (the exception is if the Issuing Bank folds) Eliminates risk of the buyer canceling the order and therefore reduces production risk Makes it easier for the Buyer/Exporter
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Executive Summary Southwest Airlines is one of the most profitable airlines in the airline industry. During turbulent economic times Southwest has managed to continue strong revenue growth in a disastrous environment and has operated profitably for 39 consecutive years (Mintzmyer‚ 2012). Southwest Airlines has capitalized on the company’s strength of being the top low cost carrier by offering a simple and efficient business plan that prides itself on customer service. Southwest utilizes only the
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TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston‚ where he was to have a kidney transplant operation‚ was flown there by a
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What is intelligence? Sattler describes a famous symposium conducted in 1921 at which 13 psychologists gave 13 different definitions of intelligence (1992‚ pp. 44-45). Some of these definitions are paraphrased below: Intelligence is. . . the tendency to take and maintain a direction. . . judgment‚ otherwise called good sense‚ practical sense‚ initiative. . . everything intellectual can be reduced to . . . relations or correlates. . . adjustment or adaptation to the environment. . . global capacity
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Case Study-Southwest Airlines Leadership is one of the four functions that constitute the management process. And it is also one of the most popular management topics. Leadership is the process of inspiring others to work hard to accomplish important tasks. This essay will discuss the visionary and servant leadership and indicate which one is applied to Herb Kelleher and how The visionary leadership describes a leader who brings to the situation a clear and compelling sense of the future and
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BUS 330 Writing Assignment The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase. Q1: As a high – contact service provider‚ how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training is concerned‚ the employees are extensively trained so as such
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Constraint Management at Southwest Airlines Introduction I think everyone here may has the experience that the plane can not take off on time. The long waiting time make everyone feel anxious. And at this time‚ this airline company’s customer satisfaction will become lower. Therefore‚ There are a lot of constraints in the process of operating the airline. How to manage these constraints and generate positive customer experiences are vitally important to the airline company. Southwest is a company that
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