The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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The Marketing Environment: Wal-Mart Corporation The Marketing Environment: Wal-Mart Corporation Wal-Mart is one of the world’s greatest assets to most people. It provides consumer’s a place they can go to virtually get anything they need from‚ car repairs‚ to groceries‚ prescription’s‚ even the latest toys and electronics. With all that said‚ this paper relates to the different forces in business that affects business: competitive‚ economic‚ political + legal + regulatory‚ technological‚ cultural
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Is Wal-Mart Good For America? Introduction We all want to do what is best for our families‚ our friends‚ ourselves and our country. However‚ our nation’s number one corporation is under constant ridicule for being a negative part of the American way. Wal-Mart is the overall number one on the fortune 500‚ over taking Exxon Mobile after a one year slip to the number 2 spot. However Wal-Mart is constantly being ridiculed by media and everyday citizens‚ its employees included. These opinions are
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impact of Wal-Mart on the local economy” Article Summary “The impact of Wal-Mart on the local economy” is an article based in a film released in 2005 called Wal-Mart: The High Cost of Low Prices. This article summarizes how Wal-Mart poor employment practices affect the local economy many ways in the United States with a great amount of controversy. According to statistics a typical Wal-Mart store hires anywhere from 150 to 350 new people but is estimated that more than half of Wal-Mart’s employees
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There are two activist campaigns: Working Families for Wal-Mart and Wal-Mart Watch. Working Families for Wal-Mart frames supporters as average families pursuing the American Dream while opponents such as Wal-Mart Watch are portrayed as out-of-touch elitists (Massengill‚2013‚ 49). In comparison to the Homestead Mill‚ Wal-Mart is a huge corporation with thousands of employees. The union workers would relate to people who are a part of Wal-Mart Watch‚ who portray the corporation as “driving local stores
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1) What are Wal-mart’s competitive advantages? a. Large variety of products and services b. Extremely well known brand name c. Superior IT systems d. Volume purchasing power e. Lots of investment capital 2) How sustainable are those advantages? a. The ability to offer a wide variety of products and services is essential to their business model‚ however by expanding the number of product/services too much or too quickly‚ their variety can become a liability. Have a large variety of products/services
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Human Resources and Wal-mart Penicia Rooks MGT490 Strategic Human Resources Planning Instructor Stepheny Finnie February 6th‚ 2012 Human Resources and Wal-mart Wal-mart is the number one retail store in the U.S. and was founded by Sam Walton in 1962. Wal-mart has expanded to include the U.S.‚ Mexico‚ Puerto Rico‚ Canada‚ Argentina‚ Brazil‚ China‚ and various other places. In 1988‚ Wal-mart developed the Supercenter concept to meet the growing demand for one stop family shopping
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Wal-Mart – Stakeholder and CSR policies Executive summary In this report I’ll try to show why Wal-Mart decision 8 years ago to develop a stakeholder management and a corporate social responsibility plan was a good decision for the company. The company realised that its image wasn’t really good in the public opinion; they were unable to communicate and reach the African-American community‚ they have a bad reputation toward women and also suffer from a lot of critics about their negative effect on
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Impact of Wal-Mart on the US Economy With over 5‚300 stores in the United States‚ Wal-Mart has become one of the fastest growing retail chains in the United States (Rossi‚ 2005). Their many stores are not hard to find as you travel along many of the highways in the United States. With low prices and great deals it has become very difficult not to resist the inviting people greeting you at the door and massive signs that draw you to buy from their stores. Since the opening of its first store in
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MANAGEMENT ESSAY WAL-MART UNETHICAL BUSINESS PRACTICE * General Description Wal-Mart is an American company specialized in mass-market retailing‚ founded by Sam Walton in 1962 in Arkansas. He made it into the leader in discount retailing that is today. In fact‚ the company is worldwide extended. With 16’389 billion $ of profit‚ Wal-Mart is the first world company in terms of sales and is considered as the biggest company in the United States. According to PBS‚ “Wal-Mart employs more people
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