MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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What Makes a Leader In the three surveys that I took about what makes a good leader‚ all three of the individuals agreed on relatively the same thing. Not one of the survey takers chose the answer neither agree nor disagree or worse. Each answer was agree or strongly agree to the fourteen questions. A leader has great characteristics and the ability to motivate others. In this paper‚ I will go over their results and talk about what makes a good leader. There are three main things that make
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To what extent is aid effective? The world is split in two‚ on one side the prosperous global north whose early industrialisation and development has led to the population having long lasting and comfortable lives‚ while on the other side‚ the global south falters collapsing in a pit of poverty and despair. The answer would seem simple‚ for the rich and well-off to give generously to the poor‚ so that the whole world can share in the abundant resources that this planet produces. However‚ sixty
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WHAT MANAGERS NEED TO KNOW? The directors of a company have a legal responsibility to ensure weather the company keeps appropriate accounting records which enable them to report the financial position of the business to investors‚ regulators and tax authorities. In an organization financial acumen is a skill that will support any manager in their career. The skill is not about knowing the intricacies of transaction recording or the details of financial reporting; it is about having the ability
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leader BEING A STRATEGIC LEADER SUBMITTED BY: FULL NAME KHALSA COLLEGE LONDON Email : INDEX 1. The organisation’s ethical and value-based approach to leadership: a) The impact of the organisation’s culture and values on strategic leadership page 4 b) Organisational specific‚ legal‚ regulatory and ethical requirements impact on strategic leadership demands page 5 c) The current and emerging social concerns and expectations
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Introduction: 2 1.1 Objectives: 3 2 Manager of Marketing and Customer Service in the partnership Uzdrowisko Iwonicz S.A.: 3 2.1 Ideal model of manager: 4 2.2 Key responsibilities of Marketing and Consumer Service Manager: 5 2.3 Typical working day: 5 3 Marketing and Customer Service organization structure: 6 4 Key factors affecting good team work: 7 5 Conclusion: 7 6 Bibliography: 8 Balon Sandra sab39@aber.ac.uk Assignment Brief: ‘Interview with a Manager’ Introduction to Management
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Effective team A good manager is most important role in a group. Whether the manager can help a work group to function as an effective team is determining if the work will be successful. Following‚ the differences between group and team‚ what is called effective team‚ why groups sometimes fail and how to improve group and team effectiveness Many people use the word group and team interchangeably‚ but there are many differences between group and team. A number of leadership courses designed for
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Implications of Effective Leadership in the Workplace Introduction Theories on workplace provide different insights on how leaders work in an effective manner (Alcorn‚ 2003: 106). Leadership styles and methods differ from each other‚ but effective leadership improves procedures of organizational diagnosis and communication within the workplace for the development of better and more reliable business performance. An effective leader is not confined or judged by styles and approaches used‚ but
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The Leader in Me Abstract The Author of this essay examines his own Johari window developed from feedback from professional colleagues. From that feedback he reviews these findings as they relate to his relationships and career choices. Additionally the subject of the assessments completed correlates his findings that contribute to the success in the organization in developing one’s own personal skills and the relationship of leading employees. The author’s self assessment findings are
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Matter What Managers Do? Colin Hales After half a century of research‚ we now have a fair idea of what managers do. This differs both from the “heroic selfimage” idealisation and from the sanitised “management science” idealisation. Despite IT and all the talk of empowerment‚ management as a profession in its own right is‚ if anything‚ becoming more‚ not less‚ widespread. What managers do therefore matters simply because so many people are doing “management” as their main role. But does what managers
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