elsevier.com/locate/bushor International marketing research: A global project management perspective Robert B. Young a‚⁎‚ Rajshekhar G. Javalgi b a Business Division‚ Lorain County Community College‚ 1005 North Abbe Road‚ Elyria‚ OH 44035‚ USA Nance College of Business Administration‚ Cleveland State University‚ 2121 Euclid Avenue‚ Cleveland‚ OH 44115-2214‚ USA b KEYWORDS International marketing; Global marketing strategies; Marketing research; Competitive advantage Abstract
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GREEN MARKETING Introduction: In the last decade‚ consumers have become more enlightened on environmental issues. Green marketing refers to selling product or rendering services based on environmental benefit. It came into existence in late 1980s and early 1990s. Green marketing is growing rapidly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas
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What consumers have today A substantial increase in buying power A great variety of available goods and services * A great amount of information about practically anything * A great case in interacting and placing and receiving orders * An ability to compare notes on products and services What companies have today * Companies can operate through web sites. * Can collect more information. * Speedy communication. * Two-way communication. * Companies can customize
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Assignment 1.1: Discussion — The Value of Marketing to Customers In this assignment you will participate in a discussion on the value of marketing to customers. Procedure 1. In the forum‚ discuss the value of marketing to the consumer‚ the stakeholder‚ and the stockholder. Your forum post should address the following: a. The value you place on marketing. b. The value of marketing to customers and consumers. c. The value of marketing to stakeholders and stockholders. 2
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Introduction The essence of the report is outlining a suggested marketing strategy for Best Western Westley Hotel Birmingham (Westly Hotel). The essential difference from previous work Section A is focusing in detail on target markets‚ for the future marketing direction of Westly Hotel in dealing with the marketing issues and problems. The main motivation is developing Westley Hotel’s marketing share‚ customer satification and making revenue. The challenges involves increased VAT‚ weak finance support
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Marketing Some analysts hold the opinion that nowadays the essence of marketing is not a customer service‚ but beating business rivals; but classic definitions support another viewpoint. Philip Kotler‚ the world’s foremost expert on the strategic practice of marketing‚ states that "marketing is the science and art of exploring‚ creating‚ and delivering value to satisfy the needs of a target market at a profit". The most comprehensive definition‚ in my opinion‚ was given by the American Marketing
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Title: Better by the Circle? The dynamic effect on the Marketing Concept. Abstract The marketing concept is an overarching concept that links the philosophies‚ practices and theories of marketing. It closely examines an organisations ability to analyse the needs of the customer and make informed decisions based on these needs. These decisions are based on evidence and work towards matching the organisations capabilities and the customer needs‚ ultimately‚ to satisfy both the organisation and the
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What is SOSTAC™ ? The SOSTAC Planning System is one of the most powerful planning systems ever developed. Simple but extremely effective‚ as it contains all the ingredients vital for the perfect marketing plan. Whether a blue chip‚ like IBM and BT‚ or small business‚ professionals who discover SOSTAC Planning System embrace it for life. This method will help you to create‚ write and develop your marketing plan by breaking down into six elements: Situation analysis‚ Objectives‚ Strategy‚ Tactics
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Marketing & Innovation "Because the purpose of business is to create a customer‚ the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." Peter Drucker (The Father of Management Theory) INTRODUCTION Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large
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[pic] MARKETING ASSIGNMENT 1 Group name: Felipe Ovalhe Bueno- Student ID: 2013204 Paula Andia- Student ID:2013211 Priscila Miyamoto-Student ID: Talumba Rashid-Student ID:2013328 Table of Report: Introduction
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