influence human behaviour. Success of an organisation is largely based on understanding ‘the interface between the human behaviour‚ organisation and the organisation itself’ (Griffin 2010:4). Human Behaviour Understanding ‘why... people behave the way they do’ Clawson (2001a) is a critical factor in predicting human behaviour. Human behaviour is not innate but is learnt‚ we are shaped by what we see and experience in our lives and the way we respond to circumstances. Research and study has shown
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"Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably." The official academic definition from The Chartered Institute of Marketing (CIM). This means the ideas‚ the brand‚ how you communicate‚ the design‚ print process‚ measuring effectiveness‚ market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’. Watch the videos below to find out more about marketing. Marketing
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charge in April 2012. Kazuo Hirai‚ 51 years old new CEO‚ first asked the outgoing American national CEO and now the Chairman of Board Howard Stringer to talk the shareholders. Howard Stringer British born American national CEO of Sony Corporation from 2005 to 2012 deeply regretted the record loss of 457 billion yen ($ 5.75 billion) for the year 2011- 2012. According to Stringer‚ the poor performance of the current year was a result of the earth quake in Japan and the floods in Thailand. Shareholders
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2) Compare and contrast e-business and traditional business? Now days‚ technology has made human life easier and better. It has developed many fields to perform their task easier such as‚ manufacturing‚ constructions and many more. Business sector has also changed a lot with the improvement of technology from traditional business it evolves to e-business and bringing a big difference in three major areas that is time‚ trust and As we all know that time is precious for many people‚ the same
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by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied‚ the firm lowers the price to attract another‚ more price-sensitive segment. Therefore‚ the skimming strategy gets its name from skimming successive layers of "cream‚" or customer segments‚ as prices are lowered over time. LIMITATION OF PRICE SKIMMING There are several potential problems with this strategy. * It is effective only when the firm is facing an inelastic demand
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* Unique‚ unpopular‚ perspective type of tour especially in Vietnam * New services‚ activities held up: some agricultural activities‚ cooking traditional foods‚ visiting the craft village and doing charity... * Active‚ enthusiatic‚ well-educated employees | W * New company‚ low reputation‚ small scale due to limited capital * Place: far from central area‚ having some difficulties in finding the suitable place * The tour may takes much time to travel among tourist destinations * Inquire
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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WHAT IS AVIATION INDUSTRY An aviation industry is defined as an industry that has aircraft manufacturers‚ airlines‚ vendors‚ training centres and training device manufacturers. It is an airline industry that provides air travel services for freight and travelling passengers. WHAT IS GSA IN AVIATION INDUSTRY A general sales agent (GSA) is a sales representative for an airline in a specific country or region. Typically‚ the GSA is responsible for selling all products of the airline in its
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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management process and practices to take these differences into account. International business is different from national business because countries and societies are different. Societies differ because their cultures vary. The cultures vary because of profound differences in social structure‚ religion‚ language‚ education‚ economic philosophy‚ and political philosophy. Three important implications for international business flow from these differences. The first is the need to develop cross-cultural
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