The study involved 3‚571 women in 13 countries in the age group of 18-35 years. The aim was to test preferences and the relationship between women and chocolate. The teaser campaign highlighted the results of the survey‚ which implied that women found chocolate irresistible. Ad industry stalwarts are reacting positively to the ad. Ashish Chakravarty‚ creative head‚ McCann Delhi‚ says‚ “The proposition/ storyline of Axe commercials have always been the same‚ whatever the variant: Use Axe and become
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Sartori ((2002). p122) argues that credibility relates to a state’s perceived honesty and the ability of the actor to bluff successfully. In this case Actor B judges Actor A’s credibility by assessing the previous and perceived future behaviour of Actor A. Actor B is far less likely to escalate a situation when Actor A has a reputation of following through with threats‚ i.e. a reputation for honesty. Jervis argues against this and claims that credibility is not the perceived honesty of an actor
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SR-rm-013: Network‚ Data‚ and Web Security CMGT/441 June 18‚ 2012 Abstract Riordan Manufacturing conducts an information systems security review over IT security issues that exist in different plants to prepare for an upcoming audit in accordance to the Sarbanes-Oxley Act. Several elements of the organization ’s information systems require revisions and updates to optimize physical and network security‚ data security‚ and Web security. SR-rm-013: Network‚ Data‚ and Web Security The
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EFFECTIVENESS OF THE UNIVERSITY OF THE PHILIPPINES BAGUIO LIBRARY MARKETING STRATEGIES A Thesis Presented to the Faculty of the College of Education Saint Louis University In Partial Fulfillment of the Requirements for the Degree Master of Arts in Library and Information Technology by Amelia C. Cendaña March 2011 COMMISSION ON HIGHER EDUCATION FORM FOR THESIS REVIEW AND REPORT 1. Title: EFFECTIVENESS OF THE UNIVERSITY OF THE
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amounts of soy filler. So‚ who is this company that came up with these findings? The research company known as the Canadian Broadcasting Corporation (CBC) marketplace conducted tests on five different chicken samples from various fast-food chains and found Subways chicken to have the least amount of chicken and the most amount of soy filler.
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Chamberlain College of Nursing NR 500 Foundational Concepts and Applications January 17‚ 2012 Evaluating a Website for Credibility In order to search for the reputable scholarly website one must remember two basic principles: not every website has scholarly related data and not all the data has empirical foundation. The first intention of going to www.google.com will leave one with 1000’s of non-specific results. "Google Scholar" website (http://scholar.google.com)‚ on the other hand
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Written Reflection on Reliability and Validity July 24‚ 2014 Written Reflection on Reliability and Validity Educational and psychological testing assessments are one of the most important roles therapists have. The correct use and understanding of tests can provide aid‚ benefit‚ and change the life of examinees. However‚ incorrect use of instrument tools and lack of knowledge pertaining to test development‚ interpretation and improper use of tools can also damage lives. As counselors‚ we must
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Abalos‚ Guillerma S. Head Librarian - High School Philippine Christian University Taft Avenue‚ Manila • Abaya‚ Zenaida S. Librarian Lyceum of Batangas Hilltop‚ Batangas City 4200 • Abela‚ Marivic A. Librarian D L S U – Dasmarinas Dasmarinas‚ Cavite Tel. No.: 416-3878 Loc. 046 • Abelardo‚ Michelle E. Librarian I Far Eastern University Nicanor Reyes Street Sampaloc‚ Manila Tel. No.: 735-56-49
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Evaluation of Website Credibility Evaluation of Website Credibility Familydoctor.org is a website that offers information on a health related topics and wellness. This website has a domain of .org which means it is operated by an organization. The main purpose of this website is to provide families with information on health related topics and offer wellness information that will benefit all members of the family. This website was chosen based on the
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specifically tou ched on six measures of test quality‚ objectivity‚ practicability‚ reliability‚ validity‚ difficulty level and discrimination index. It also talks about mathematical measures like mean‚ median‚ mode‚ standard deviation and correlation that help in measuring test quality. Objective: 1. To enable the reader to define the quality of a test and measure it. a. To understand the concepts of reliability and validity in a test. b. To understand the various measurements used in
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