environmental analyses (using SWOT analysis)‚ outline the primary factors impacting Wal-Mart’s strategy. Organize these factors by Stakeholder Group to prioritize expectations and identify conflicting pressures on the organization. INTERNAL ENVIRONMENTAL ANALYSIS STRENGTHS Capital Market Stakeholders: ▪ Has grown substantially over recent years and has experienced global expansion. According to exhibit 3 in the case‚ Wal-Mart’s revenue has consistently increased. In 1997‚ they had revenues of $99‚627
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III. External Environment: Opportunities and Threats A. Societal Environment 1. Wal-Mart’s general environmental forces‚ which greatly impact the task environment‚ include technological‚ socio-cultural‚ economic‚ political‚ and legal forces. These forces tend to be challenging to identify and are affecting both the corporation and the industries in which it competes. Because they are indirect forces‚ which for the most part are out of management’s control‚ they may present threats and expose
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Wal-Mart Stores‚ Inc.: A New Set of Challenges Part I Strategic Direction Mission: Wal-Mart is an American based discount retailing store that implements that lower prices will result in higher sales volume‚ so to continue to provide customers with quality goods at everyday low prices will keep our customers satisfied and coming back. Objectives: Short Range: · To have 90% of the customers leave the store satisfied with their experience at the store. Long Range: · To
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To what extent is Wal-Mart’s performance attributable to industry attractiveness and to what extent to competitive advantage? Wal-Mart is a company which operates in the service sector‚ more specifically in the “Discount‚ Variety Stores/Retail” industry. The company’s superior performance is demonstrated through the fact that it was America’s largest company (in terms of revenue) in 2002‚ and the reputation of the company is reflected in the opinion of “Fortune” who have identified Wal-Mart as
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Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18‚ 2006 Executive Summary Sam Walton ’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam ’s first five and dime stores in the 1950 ’s to his opening of the first Wal-Mart in Rogers‚ Arkansas in 1962‚ no one could have predicted the enormous success
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Background of Mal-Mart Based in Bentonville‚ Arkansas and founded by the legendary Sam Walton in 1962‚ Wal-Mart is the world’s largest retailer with more than 10‚000 stores worldwide. Wal-Mart remains a family-owned business‚ as the company is controlled by the Walton family‚ who own a 48 percent stake in Wal-Mart. The company has a total of 2.2 million employees worldwide. Wal-Mart is best known for its discount stores‚ grocery stores and warehouse stores. It offers products such as apparel‚ small
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Hello Wal-Mart? BUS: 644 Instructor: Hoskyns-Long Renee Frempong January 28‚ 2013 Location decisions represent a key part of the strategic planning process of virtually every organization. Organization uses a location decision analysis to determine on buying property based on a variety of reasoning. Corporations such as fast-food chains‚ supermarkets and retail stores see location analysis as a tool of marketing when looking to purchase property. (Stevenson 2011)
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Wal-Mart Stores‚ Inc. Company Profile Publication Date: 18 Jun 2010 www.datamonitor.com Europe‚ Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney‚ NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Wal-Mart
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A Change Initiative for Wal-Mart Jennifer Ratcliff Kaplan University This paper will focus on a change initiative for Wal-Mart. Next‚ this paper will analyze how this change will impact the people‚ products‚ and processes. Then this paper will focus on the people portion‚ and provide recommendations to position this change initiative in a manner that results in high performance. Finally this paper will conclude with a summary of how the recommended approach to the change initiative
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Wal-Mart: The high cost of the low price Founded in 1962 by Sam Walton‚ Wal-Mart has grown to be one of the biggest transnational retail stores in the world. As of today‚ it has over eight thousand five hundred stores worldwide in fifteen different countries. It is reported that Wal-Mart has a net income of 15.2 billion dollars and sales revenue of 312.4 billion dollars. That’s enough to pay for seven years of health care fee for every man‚ women‚ and children in the United States! Providing one
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