BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
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Date: 2012-09-25 14:33:40 004.01 International Business Concepts & Organization 01. Define International Business and describe how it differ from domestic business? 02. Define Foreign Business? #**# Define multinational company? #**# Define Global Company? #**# Define international Company? 03. Why do companies engage in international Business? 04. Describe international business model? 05. Explain the rationale of government intervention in international business? 06. What are the different forms
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What role does the WTO play in international business? In this increasingly globalized scenario‚ companies need to be globally competitive in order to survive. Knowledge and understanding of different countries’ economies and their market is a must for establishing oneself as a global player. Now the business has gone beyond the boundaries of a nation and has turned into the international business. It’s quite necessary to understand the meaning of international trade and the international organization
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Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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Management of International Business Topic: International Human Resource Management Submitted to: Submitted by: Ms. Roma Nirmit Rana Ayushi Jain MBA 3B INTERNATIONAL HUMAN RESOURCE MANAGEMENT IHRM can be defined as set of activities aimed managing organizational human resources at international level to achieve organizational objectives and achieve competitive advantage over competitors at national and international level. IHRM includes typical
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The relationship between openness to international trade and development Introduction: Openness to international trade is the popular choice among different countries for their own development‚ especially after the establishment of the World Trade Organization (WTO) in 1995‚ globalisation is a trend for different districts‚ and a country is difficult to develop its economy in a closed circumstance. According to Razmi and Refaei (2013‚ p377)‚ International trades will benefit the people and institutions
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ESSAY ON THE NATURE AND SCOPE OF INTERNATIONAL RELATIONS WITH SPECIAL FOCUS ON THE 20TH CENTURY DEVELOPMENTS Shreya Ranjan INTERNATIONAL RELATIONS: It is very recent‚ youngest discipline to come into existence. For quite a long time INTERNATIONAL RELATIONS or international Politics has been a sub discipline of history or political science. It became an independent entity only after the First World War. Quincy Wright (1940’s and 50’s) said INTERNATIONAL RELATIONS is not only a discipline‚ but
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“The importance of International Affairs in relation to the ASEAN Economic Community and the world today” International Affairs or IA is a major in Khon Kean University International College. In some university such as Thummasart University and Chulalongkron University. They call different with Khon Kean University. They called “International Relation” or IR. International Affairs studies about relation among many countries. We study politics. It makes us know about politic in each country in the
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International HRM Using expatriates to staff key positions in foreign operations is only one option available to MNEs. What functions do expatriates serve for MNE’s? Simply the overall purpose of expatriates is about developing social capital for the MNE. Advantages of expatriates (PCN’s) include‚ monitoring closer control and harmonization of international operations and providing a wider global perspective. This process gives means that good workers are given international experience
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Introduction & Meaning of International Trade 2 Advantage of International Trade 3 Disadvantage of International Trade 4 Benifits of International Trade 5 Risks of International Trade 6 Conclusion International trade International trade is the exchange of capital‚ goods‚ and services across international borders or territories. In most countries‚ such trade represents a significant share of gross domestic product (GDP). While international trade has been present throughout
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