Differentiating Between Market Structures in Kudler ECO 365 Differentiating Between Market Structures in Kudler As a hired consultant a market analysis is performed for the Kudler Fine Food Virtual Organization. To gain full review of the company ’s potential the organization’s strategic plan‚ marketing overview‚ customer ’s views‚ and market surveys are reviewed. The information will allow an understanding of the company ’s competitiveness within the industry. The market structure that best relates
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According to the principles of microeconomics market structures can be identified as perfect competition‚ oligopoly or monopoly. In our society today and the way business is conducted‚ market structures are not strictly defined by on of these particular types. They can be composed of a mix of them. A market structure that has a higher level of competition can be more efficient than those that have lower levels of competition. We know this since lower competition increases the producer’s surplus;
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or business fits within today’s society. Knowing where their product fits within the market structures will help the business owners in determining how to market their services or products. They also must know the number of consumers that require the product or service. This will give the local economy as well as global economy a much greater chance to accept the business or service. There are four market structures that businesses fall into; a monopoly‚ an oligopoly‚ a monopolistic competitor‚ and
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|Dudley College of Technology | |Market Structures | | | |
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Market structures and pricing Revenues Consumers * Inverse demand curve gives willingness-to-pay * Benefit consumer(s) derive(s) from additional good; * Area under inverse demand curve measures total willingness-to-pay‚ total benefit or total surplus. * Maximum price I can charge as producer determined by inverse demand function * Marginal revenues; revenue of next unit I sell Strategies * Profit maximization * Marginal profits equal to 0 (MR=MC) *
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The oil industry is a large and fast depleting industry. The main market oil producing countries and organizations such as Opec and Opec+‚ and a few other non-Opec countries indicate that their current production rates (reserves) are slowly being eaten up. This is shown by (graph 1) The structure of the world oil market is set to be oligopolistic as the oil market is dominated buy few suppliers‚ such as Opec and Opec + and the North Sea. For a industry to be classified as an oligopolistic industry
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In a oligopolic market structure‚ there are a few interdependent firms that change their prices according to their competitors. Ex: If Coca Cola changes their price‚ Pepsi is also likely to. Characteristics: Few interdependent firms A few barriers to entry Products are similar‚ but firms try to differentiate them There is branding and advertising Imperfect knowledge (where customers don’t know the best price or availability) To compete or collaborate? Since firms are interdependent‚ they
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Market structure refers to: • Nature and degree of competition within a particular market • The number of firms producing identical products which are homogenous Oligopoly: This is a market structure in which the market is dominated by a small number of firms that together control the majority of the market share. Few firms dominate Although only a few firms dominate‚ it is possible that many small firms may also operate in the market e.g. the major airlines. It is a situation between perfect
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Oligopoly In a oligopoly market structure‚ there are a few interdependent firms that change their prices according to their competitors. Ex: If Coca Cola changes their price‚ Pepsi is also likely to. Characteristics: * Few interdependent firms * A few barriers to entry * Products are similar‚ but firms try to differentiate them * There is branding and advertising * Imperfect knowledge (where customers don’t know the best price or availability) Revenue Curves Total Revenue
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competition and oligopoly affect price and output determination in these market structures. Both monopolistic competition (MPC) and oligopoly generally determine price and output based on the profit-maximising condition that marginal cost (MC) equals to marginal revenue (MR). Due to the different features of both monopolistic competition and oligopoly such as the barriers to entry (BTE)‚ which affects the number of sellers as well as market power‚ nature of product and possibility of enjoying economies
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