Group report Strategic Vision for AirTran Airways? New Strategy for AirTran Airways? (4228 Words) Executive Summary On September 27‚ 2010‚ a merger of AirTran Airways and Southwest Airlines‚ two major low-fare carriers in the U.S‚ was officially announced and lead to a nearly-establishment of a “most competitive low-fare airlines”. The U.S Airlines industry had grown in competitiveness since “the deregulation act” in 1978‚ seeing increasing entry of new carriers into the industry and continuous
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Objectives of Marketing Promotions The most obvious objective marketers have for promotional activities is to convince customers to make a decision that benefits the marketer (of course the marketer believes the decision will also benefit the customer). For most for-profit marketers this means getting customers to buy an organization’s product and‚ in most cases‚ to remain a loyal long-term customer. For other marketers‚ such as not-for-profits‚ it means getting customers to increase donations
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الرحمن الرحيم Mission &Vision By: Mohanad Mohammed Osman Elawad Principle of Business SIU-MBA (Batch 9) Differences between Mission & Vision by Mohanad M.Osaman 1 MISSION THE MISSION IS A BRIEF‚ TYPICALLY ONE-SENTENCE‚ STATEMENT THAT DEFINES THE FUNDAMENTAL PURPOSE OF THE ORGANIZATION. IT SHOULD ANSWER THE QUESTION WHY THE ORGANIZATION EXIST? CHARACTERISTICS:- - short - memorable - inspiring - market focus- who we are serving‚ what value we are providing … - what you want to
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ASSIGNMENT 1.2 – MISSION AND VISION STATEMENTS 1 A mission statement is defined as a statement that defines the nature‚ purpose‚ and role of an organization or individual. Mission statements help to focus resources and guide planning. (International Encyclopedia of Hospitality Management‚ 2010) A mission statement is a statement of purpose that will guide an individual or organization. Similar to a mission statement‚ a vision statement is defined as a statement giving a broad image to work towards
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Unit 1 Learning Objectives for Course Content Topic: Reading/Listening Strategies 1. Identify which component of the Model of Strategic Learning Reading and Listening strategies fall under and why. 2. Relate reading and listening strategies to the pillars of being a strategic learner. 3. Explain what is meant by reading/listening being a "constructive process." 4. Discuss how the three components of constructed meaning -- author‚ reader‚ and text -- influence
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Kayla K Redmond December 2‚ 2014 Advertising Management Prof Dena Hale Advertising Objectives Communication goals A goal of communication is informing target audience and/or consumers about the company’s product features. One communication goal is that the target audience will see the brand and product in the first month of the product launch. The target audience will see this through social media and email blasts sent from the brands’ (Orange) sister companies. Advertising exposure will
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Shawn Nephi Klaxx What is the objective of internet censorship in public schools? Is it effective and does it do more good than bad? When talking about internet censorship in schools‚ heated debates are always bound to arise on what they should block‚ how strict they should be‚ and if they should even be there. The topic of fettered or unfettered internet is a hot topic and can be both good and bad for education. When talking about something that sounds like such a
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Aims and Objectives Every business has aims that they wish to achieve‚ they might be overall goals and purposes that the business was set up to fulfil. Aims can therefore be seen as not only long term‚ but in some cases‚ almost impossible to reach‚ Heinz aims for its tomato sauce to be the world’s favourite ketchup‚ on every table’ (every table; total Customer satisfaction). But this doesn’t the organisation from trying to reach the aim‚ and from always working towards it. Typical aims
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Background of JetBlue Airways JetBlue Airways Corp. is one of the major American low-cost airline and one of the best examples of a succeeding business because of excellent customer service based on low operating cost relative to the superior product offering (offer a product superior to competitors at affordable prices). JetBlue is established in 1999 by David Needleman and commenced operation only February 11‚ 2000 with new Airbus A320 aircraft operating between Buffalo and Ft. Lauderdale (Nasdaq
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Job S Chapter 3 Attitudes and Job Satisfaction (Click on the title when connected to the Internet for online video teaching notes) Learning Objectives After studying this chapter‚ students should be able to (ppt3-1): 1. Contrast the three components of an attitude. 2. Summarize the relationship between attitudes and behavior. 3. Compare and contrast the major job attitudes. 4. Define job satisfaction and show how it can be measured. 5. Summarize the main causes of
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