strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix‚ and the forces that influence it 5. List the marketing management functions‚ including the elements of a marketing plan‚ and discuss the importance of measuring return on marketing investment
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Introduction of customer relationship management 2 Importance of customer relationship management 2 Customer needs Definition 3 Types of customer needs 3 Process of identifying the customer needs…………………………………………………………………………................3 Customer expectations and satisfaction………………………………………………………. Customer expectations……………………………………………………………………………………………………………………………….4 Customer satisfaction……………………………………………………………………………………………………………………………4 Customer satisfaction
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What is the most effective strategy for building customer loyalty in business-to-business (B2B) relationships? In today’s highly competitive business environment‚ the remarkable increase in the number of companies is becoming a problem. Due to this situation and also diversity in customer demand‚ business people are required to contemplate how to establish strategies to gain new potential customers or to maintain existing customers. Caceres and Paparoidamis (2007) identify that the cost of acquiring
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AND DESIGN OF E-COMMERCE SYSTEM Introduction The Makeup Academy Online The makeup academy online is an online academy that selling the Makeup courses and the cosmetics by purchase it online. We provided the courses of Makeup. There are 3 types of courses that we provided‚ which is Personal Makeup course‚ Bridal Makeup course and Full Makeup course. The makeup academy is very convenient to the entire customer that does not like to go out to make their purchase. The entire customer can make their
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Melissa Sandoval English 52 / 6-750pm 2/18/2014 How technology has changed Technology today‚ has allowed us to connect with people with ease‚ and has made many tasks so much easier. From desktops to IPhones‚ the world we live in today allows us to communicate with anybody with wireless access with just a couple clicks of a mouse. As civilization has evolved so has technology‚ from letters to phone calls to email‚ basic communication methods have consistently progressed into the complex system
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eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business‚ Internet Marketing and E-commerce lecturers and students. Last update‚ March 2009. Case Study: eBay thrives in the global marketplace I recommend students researching eBay checkout the latest eBay statistics and business strategies from their SEC filings. The annual filings give a great summary of eBay business and revenue models. Alternatively filings are included in the eBay press releases which also have info on
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IMPACT OF E-COMMERCE IN AN ORGANISATION OR INDUSRTY. EXECUTIVE SUMMARY In my report on the impact of E-commerce on an organisation‚ I have found that in this vastly developing world for any organisation to survive with its competitors it is very Important to involve themselves in E-commerce‚ throughout my report you will be able to find the truth to this as I look at how it differs from traditional department stores‚ how we can Improve customer service using the internet and most important
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E-Commerce:The Indian Market Scenario Author:Gaurav Karmarkar In simple terms‚e-commerce(electronic-commerce) refers to exchange of goods that takes place online i.e via the internet.Based on valuation‚75% of the e-commerce in India is travel related(airline tickets‚railway tickets‚hotel bookings etc) while actual online shopping accounts for a mere 12-13%.The present day growth of the Indian e-commerce market is marked at about 30% which is nearly more than thrice that of the average 8-10%
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Group members: Nguyen Chi Chung: 10296009 Tran Thi Ngoc Bich (Jane): 10296011 MID-TERM PROJECT NEW TREND IN E-COMMERCE: PHONEBLOKS I. Introduction Market overview Thanks to increasingly advanced technology development‚ explosion of smartphone usage during the past years has affected every side of life. Particularly in e-commerce‚ for example online retail industry‚ smartphone has had great influence on‚ directly motivating continuous innovation in this field. According to the IMRG Capgemini
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KFC The ways to overcome barriers in implementing CRM Although the benefits of customer relationship management may be numerous‚ not all companies have been able or willing to use the aforementioned techniques to focus service‚ sales‚ and marketing toward company improvement. Barriers to implementation include the complexity required to implement tools and work flows‚ particularly in larger companies. When applying CRM system into an organization specific is in KFC fast food store‚ the organization
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