Academe’s competitive "publish-or-perish" mindset can be a recipe for trouble when it comes to who gets credit for authorship. The best way to avoid disagreements about who should get credit and in what order is to talk about these issues at the beginning of a working relationship‚ even though many people often feel uncomfortable about such topics. "It’s almost like talking about money‚" explains Tangney. "People don’t want to appear to be greedy or presumptuous." APA’s 2002 Ethics Code offers
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process by which a firm profitably translates customer needs into revenue.[Mark Burgess- Managing partner‚ Blue focus Marketing] 5. Marketing is meeting the needs and wants of a customer‚ that is when someone buys something he/she must be satisfied of what he/she bought.[Andrew Cohen] 6. Marketing is building your brand‚ convincing people that your brand is the best and protecting the relationship you build with your customers. [Marjorie Clayman‚ Director Of Development‚ Clayman Advertising Inc.]
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Simple Math Tricks There are many ‘math tricks’‚ which ask you to choose a number or two and work through several steps‚ often ending up with your original number(s) mixed up somehow‚ or with a value that’s the same every time. When they arrive by email‚ they will often be described as ‘amazing’‚ or ‘impressive’‚ as if they were magical. There isn’t any magic‚ and you don’t have to be Harry Potter to understand how these tricks work‚ or to make up tricks of your own. All you have to do
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BUSINESS ENVIRONMENT (PART-1) COMPONENTS OF BUSINESS ENVIRONMENT 1. INTRODUCTION Hello! Students‚ welcome to series on business environment. The topic of this lecture is Components of Business Environment. The objectives of this lecture are to make you understand the meaning of business environment‚ relationship between business and business environment‚ characteristics of business environment and to study the various components of the business environment. In the last lecture we studied
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Content Introduction Introduction of economy in Malaysia‚ Malaysia is one of democratic country that has many race‚ religion and nationality. Economy in Malaysia also open-stated oriented and growing relatively also new in industry market. In Malaysia‚ we practice mixed economy for our country. There have 3 factors that responsible with economy in Malaysia: Definition of Mixed Economy Mixed economy means that part of economy is left to the free market and the other part is run by the government
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Introduction My business club intends to hold a debate competition at the end of the month. I am been selected and the title has given as‚ “Managers today should use the democratic style of leadership rather than automatic style.” Before I start this title‚ I decide to determine both of the style. Democratic Style Democratic style is a platform to create a team to participate in the decision-making process. When an enterprise is making decision‚ they usually use democratic style in many parts
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1997‚ Diebold manufactured its ATM machines in the United States and sold them internationally via distribution agreements‚ first with Philips Electronics NV and then with IBM. Why do you think Diebold choose this mode of expanding internationally? What were advantages and disadvantages of this agreement? Diebold didn’t have the need to expand its business across the boarders before the 1980’s since they already had a massive demand inside of the United States. They used a key international business
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entertain. Style and Structure: 1. So you get where they are coming from and you get a good understanding what they mean. So you get to see many examples of what they mean. 2. They want to show that this happens all the time. they showed 3 pretty different ones with the same results. 3. In this case i think they can do a little bit of both‚ it makes it stronger because you can visualize what might happen‚ but it weakens it because you think they are just blowing smoke. 4. Yeah‚ because they
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offering in some way from other offerings designed to satisfy the same need differences may be functional‚ rational‚ or tangible---related to the product performance of the brand differences may also be symbolic‚ emotional‚ or intangible---related to what the brand represents identify the source or maker of a product and allow consumers to assign responsibility for its performance to a particular manufacturer or distributor 2. Brand elements (118) -> trademarkable devices that identify and differentiate
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Chapter 18 Creating Competitive Advantage 1) Of the following successful marketing strategies in the past‚ today ’s Nike has learned that the most important is ________. A) creating a recognizable brand image B) having creative advertising C) building deep community with customers D) maintaining big-name endorsers E) moving into new product categories‚ sports‚ and regions of the world Answer: C Diff: 2 Page Ref: 527 Skill: Concept Objective: 18-1 2) To gain ________ requires
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