Pricing strategy is an idea implemented into a plan to get the most favourable price for a service or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing
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Objectives of the Marketing Plan “Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set‚ strategies and action plans are developed‚ and then it is decided whether the planned objectives are impossible‚ achievable or easy. Marketing objectives should be difficult‚ but they must be achievable. The aim is to set objectives that a challenge‚ but can be achieved with effort. They must be motivating rather than discouraging
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Indian Railways: Five Year Strategic Plan 1 Introduction The Indian Railways has a capital base of about Rs. 100000 crore and is often referred to as the lifeline of the Indian economy because of its predominance in transportation of bulk freight and long distance passenger traffic. The network crisscrosses the nation‚ binding it together by ferrying freight and passengers across the length and breadth of the country. As the Indian economy moves into a high growth trajectory the Railways have
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Business Process And Pricing Strategy Meena bazar use ELECTRONIC POINT OF SALE (EPOS) till to developstrategic information system in their business process.Each product to be sold must have an identifying code number which isdifferent from that of every other product. Different sizes of the same producteven need different code numbers. These code numbers are printed onto thelabels or packaging of the product in the form of bars codes. Barcodes are made up of a set of black lines and white spaces
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149 Control w it h fairness in transfer pricing A transfer price is useless unless unit managers feel they are being treated fairly while top management retains control Robert G. Eccles It seems straightforward on the face of it: when a unit in a company sells a product to another unit‚ it ought to charge a fair price. That price may be based on what it cost to make the product‚ or on the market price of the product‚ or on some combination of these two. But as most managers
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Why EVA is better than ROI (ROCE‚ ROIC‚ RONA‚ ROA) and earnings‚ operating profit etc. Equity investors should earn on their capital a return far over risk-free interest rate in order to induce and maintain capital in the company Therefore earnings should always be judged against the capital used to produce these earnings Earnings can be easily increased simultaneously worsening the position of shareholders e.g. if more capital is poured into a company although the return on capital is 5% or less
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business risky. Without a new discover of a ‘blockbuster’ drug every few years‚ the drug company survival is at risk. For instance‚ only one out of every ten thousand discovered compounds actually becomes an approved drug for sale. Much expense is incurred in the early phases of development of compounds that will not become approved drugs. In addition‚ it takes about 7 to 10 years and an average cost of 500 million dollars to develop each new drug. This money is spent before the FDA approves the drug‚ and
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Using Porter’s Five Force analysis to assess this industry‚ one notices that first of all the internal rivalry would be intense between us and Empire Plastics and both companies (and others) would try to severely underprice the other’s offer. There would be considerable buyer power since the target customers would be giant supermarket chains and there is little customer diversity‚ with a very few customers dictating who they buy from and even what price they pay. In addition there would be a lot
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Assignment 3: Pricing Strategy and Channel Distribution 1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua-tions‚ this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers‚ who presumably have a relatively lower valu¬ation
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women instead of impossibly slim models. Earlier this year‚ the brand took the campaign into “enemy territory” by advertising on the male media niche of the U.S. Superbowl. Now the brand is undermining the foundations of the cosmetic industry with its new TV ad‚ Evolution. The ad portrays the transformation of a model from an ordinary-looking person to a physically- and digitally-enhanced icon of female beauty. The message is loud and clear: what you see on billboards and in magazines is not real
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