What is Fair Value Accounting? An alternative approach to measurement that seeks to capture changes in asset and liability values over time. The International Accounting Standards Board (IASB) defines fair value as "... an amount at which an asset could be exchanged between knowledgeable and willing parties in an arms length transaction". Under the fair value measurement approach‚ assets and liabilities are re-measured periodically to reflect changes in their value‚ with the resulting change impacting
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Consumer Behaviour Assignment Part A Q 1 – Describe the inter-relationship between consumer behavior as an academic discipline and the marketing concept Ans The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why‚ when‚ where‚ and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before
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the organization. Ying’s strategy has three broad strategic options that help her collect receivables in a timely manner that should lead to accessible profits for the company. Ying is thinking outside the box to find a way to work with the locals who are out to sea for months on end and may have bills to pay while at sea‚ or may be short on cash because of the remote environment and lack of available jobs year round. Comparative Analysis Tina and Ying’s strategic plans have many things
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things really are. Beliefs tend to be deep set and our values stem from our beliefs Values are about how we have learnt to think things ought to be or people ought to behave‚ especially in terms of qualities such as honesty‚ integrity and openness which when people are asked what are their values tend to be the main values. Attitudes are the established ways of responding to people and situations that we have learned‚ based on the beliefs‚ values and assumptions we hold. How we respond to situation
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183129 XM Satellite Radio Case Analysis XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To get conviction from potential investors‚ XM first has to decide on a business model. A second issue that needs to be resolved is how to approach radio
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accounts receivable. Examples include purchasing goods or receiving services for which the buyer agrees to pay in the near future. Notes Payable – A note payable is like a note receivable‚ except that this time the enterprise is the one who promises to pay (not the one who receives the promise) Accrued Liabilities – These are amounts owed to others for unpaid expenses. They are similar to accounts payable‚ except that accounts payable are for items which have already been consummated (such as the purchase
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If proposition 67 was implemented then it would eliminate the use of plastic bags completely in California. Several counties in California have already adopted this proposition and it has already been in effect for about a year. However‚ according to Ballotpedia‚ if this proposition is passed then California would be the first state to ban the sale of plastic single-use bags. Instead‚ Californians will have the option to use reusable bags and recycled paper bags with a minimum fee of 10 cents. Products
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6. Segments and Targets TREK Corp. segments the market as follows. As our service requires innovation and taste from the customer‚ we are looking for specific purchase behavior of a customer that has an innovative spirit but that is also brand loyal. Our target customers are people that believe in their innovative and creative spirit. With our service‚ they will be able to fulfill their trendsetter-lifestyle‚ as well as having high-quality and personal furniture. We are aware that our products will
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Chapter 01 Consumer Behavior and Marketing Strategy Multiple Choice Questions 1. Why is China very attractive to marketers around the world? A. because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures B. Chinese consumers are very brand loyal C. they are the heaviest users of the Internet D. Chinese teens are easier to understand because they are less "trendy" than teenagers from other
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Fundamental values of conservatism and risk avoidance were being replaced by openness to experiment and to spend money on items beyond the essentials – translated to conspicuous consumption for the “global Indian” • In 2010‚ real average household income in India doubled over the past 2 decades and consumption increased with the emergence of India’s growing middle class • With consumers characterized by rising income and increasing affordability of products‚ urban consumers looked more for
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