[pic] Table of Content: A. Objective B. Brief Background of Dell a) Strategic Vision b) Product Offerings c) Product Levels d) Current Market Situation i. Customer Segmentation of Dell ii. ESL & The Higher Education Planning Team iii. Higher Education Market (HEM) iv. Microcenters e) Competitor Analysis f) SWOT Analysis - Dell in HEM C. Current Problem & Alternatives D. Our recommendation & Action plan E. Intended Learning Outcome A.
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Dell Computers Strategy Global companies play an important role in the business environment‚ because they connect their business together around the world. A good example of a global company is Dell Inc.‚ an American computer-hardware company‚ headquartered in Austin Texas‚ which develops‚ manufactures‚ sells and supports a wide range of personal computers‚ servers‚ data storage devices‚ network switches‚ personal digital assistants (PDAs)‚ software‚ computer peripherals‚ and more. They design
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data and the Business Process Models for various OEM operating in the PC industry like HP‚ IBM‚ and APPLE. The principle source of these data is the 10K report‚ the industrial landscape section of the Hoovers and Mergent database in which each company has listed its own business models‚ its strategic relevance to improve the bottom line of their business. The collected data deal encompasses all the three element of SCM: Demand‚ Supply and the Inventory management. The data includes but is not limited
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Group 3 The Power to do More Dell Procurement Strategy 2nd October 2014 Indian Institute of Management Kashipur Ankit Bansal | Arnab Kanti | Kunal Delwadia | Prashant Gaur | Supply Chain Model PC Component Supply • • This is when dell began to introduce a new business model. It converted its operation to built-to-order process‚ eliminated its inventories through a just-in-time system‚ and sold its products directly to consumers shown in figure above. Dell attempted to develop a supply chain
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Krit Tiraarporn 528-28181-26 Closing Case 7: Strategy Implementation at Dell Computer 1. Why has Dell moved to different kinds of organizational structures over time? Answer: Dell needs to move to different kinds of organizational structures over time in order to change and adjust the business itself to fit with a change in environment. In 1984‚ Dell did the business alone but the demand was coming a lot. To serve the huge demand‚ Dell needed to hire more employees and assign a tons of work to
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Michael Dell Taking The Direct Approach October 9‚ 2008 2. URL: http://www.entrepreneur.com/article/197566 Michael Dell Founder of Dell Computer Corp. Founded: 1984 "You don’t have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream."-Michael Dell Michael Dell wasn’t
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DELL LOGISTICS NETWORK: DELL LOGISTICS NETWORK Dell’s new and improved design for a channel distribution model: Order processing Pre-production Accessories ready Configuration Test Boxing Distribution preparations Shiping (transportation) TRANSPORTATION SYSTEM DESIGN: TRANSPORTATION SYSTEM DESIGN Optimize inbound and outbound transportation networks Collaborate with the best logistics and transportation providers Mode of transportation – By Ship By Rail By Air “GREEN” INITIATIVES Transport
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Findings Dell started out as a direct seller‚ first using a mail-order system‚ and then taking advantage of the internet to develop an online sales platform. Well before use of the internet went mainstream Dell had begun integrating online order status updates and technical support into their customer-facing operations. By 1997‚ Dell’s internet sales had reached an average of $4 million per day. While most other PCs were sold preconfigured and pre-assembled in retail stores‚ Dell offered superior
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1. Introduction Pricing strategies usually change as the product passes through its life cycle‚ because there is constrains on the company’s freedom to price a product at different stage. The purpose of this report is to determine and elaborate the elements in pricing strategies of Dell’s notebook. 2. Key Objectives Price is the amount of money changed for a product or service‚ or the sum of the values consumers exchange for the benefits of having or using the product or service (Kotler et al
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COST LEADERSHIP STRATEGY Dell Computers have been the industry leader with there cost-leadership strategy. They strive to provide technology and support at a lower unit cost than their competitors. They are a direct model company. Their unique relationship with customers gives Dell the opportunity to know exactly what their customers want and offer products that their customers need. They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability
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