Levendary Café Case Analysis Final Case Haley Woods International Management Professor Vogus December 3‚ 2014 Levendary Café Case Analysis Introduction Levendary Café is a quick casual dining experience that is expanding into China. The new CEO‚ Mia Foster‚ took over the company and began looking into the eighteen-month expansion that was occurring in China. She discovered that the Levendary Café China President‚ Louis Chen‚ was up to no good. He was given free reign from the
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CEO Levendary Café FROM: Dominic Da Silva DATE: (Date) RE: Advice and Analysis on your meetings regarding future of Levendary Café China ______________________________________________________________________________ Your advice memo should have four clearly labeled sections and address the following topics: 1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China.
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Levendary Café: The China Challenge By: Anna-Lena Mayer‚ Tobias Jüngst and Florian Beck Agenda Executive Summary Company Overview Market Analysis Market entry China Recommendation Implementation Executive Summary • The headquarter needs all numbers of all subsidiaries in the same reporting format • The US Version of Levendarys will not work throughout China • If the necessary adjustments in some places are too much‚ Levendary China should get a new name Executive Summary Company Overview
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Levendary Café: China Challenge Levendary Café faced some successes and many challenges when penetrating the Chinese Market for their first time. The goal of this case study is to understand what kind of initial strategies did they adopted and the main problems that arouse as a result of their decisions. The analysis will point out the main issues faced by the organization as well as potential alternatives that could be used to address their concerns. Finally‚ an optimal solution will be proposed
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eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very unusual for
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Evaluation of 29th Street Café 29th Street Café is a small privately owned diner that is located near my home. It has been open for as long as I can remember. Their hours are a little odd for a restaurant; they are open from Tuesday to Sunday between afternoon and early the next morning‚ which is good for me because I am a night person due to working a 3rd shift job. The diner has a highway truck stop feeling to it‚ like a mom and pops style diner. Twice a month my wife and I meet a friend
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Luxury brand’s expansion in China - Opportunities and possible strategies Bachelor thesis in International Business Spring 2011 Author: Dang‚ Xi-Er 890324-5085 Wan‚ Jessica 880226-4369 Tutor: Harald Dolles Acknowledgement This bachelor thesis has been written at the department International Business at the School of Business‚ Economics and Law at the University of Gothenburg. In the time frame of ten weeks‚ we have gained great knowledge about the luxury industry in general
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How to Create and Secure Your Own Cyber Cafe Abstract If you are about to start your own Cyber Café; you are reading the correct paper. Have you think of the advantages and disadvantages for you and the customers. Reading further‚ you will get important tips on how to start creating‚ designing and securing your business. Getting the knowledge and choosing the correct location can make your business grow and success. One of the important steps is how to design the location it depends on how big
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In countries such as China‚ there are multitudes of people who do not have the financial means to purchase and maintain an Internet connected computer within their home. Despite the financial inequities‚ which do not allow some people to own their own computer‚ access to the Internet‚ is still sought after. To alleviate these needs‚ China has seen an influx of public-access Internet sites. The most popular of these is currently the Internet Café. The Internet Café’s of China provide a fee-based
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Overview of Case Study Levendary Cafe was appointed with a new CEO in January 2011. Mia Foster is a first time CEO with no international management experience‚ faced with a major challenge at Levendary Cafe‚ a $10billion US-based fast chain. However‚ the Levendary Cafe already established in China market while departing CEO Howard Leventhal in the position. Strategically‚ many of the corporate staff have become concerned that the company’s major expansion into China is moving too far from Levendary’swell
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