What Led To the Flashover Occurring? A flashover is probably the most significant thing to occur during a structure fire. As the fire burns‚ combustible gases are produced by the early stages of the fire growth process and the particles are not completely consumed. The gases rise‚ as discussed below‚ and form a superheated gas layer at the ceiling. In a typical structure fire the gas layer at the ceiling can reach temperatures near the 1‚500 degree Fahrenheit mark. If enough oxygen is present in
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Mark333; Marketing Communications & Advertising Study Notes Autumn Session Advertising:- a paid‚ mediated form of communication from an identifiable source‚ designed to persuade the receiver to take some action‚ now or in the future Roles of Advertising * Communication & Persuasion * Brand Equity * Brand Image * Relationship Marketing Classifications of Advertising Consumers * National Advertising * Retail/local advertising * Primary vs Selective Demand
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What is societal marketing? Societal Marketing in organizations aims in fulfilling the demands and needs of the consumers effectively and efficiently than their competitors keeping in mind the well being of the consumers and the society. This concept of societal marketing is based on social responsibility and it suggests that a company which only believes in exchange relationship with the consumers might not sustain long in the market. Therefore it is emphasized that marketers must look into satisfying
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to buy their meal. In peak hours‚ there are at least 20 people in the queue. In off peak hours‚ there are still 10 people in the queue. A survey interviewed 10 customers who standing outside the Pepper Lunch restaurant‚ asking whether they would give up if they saw a long queue outside the restaurant. Not surprisingly‚ 5 people said yes and they would choose other restaurant. The result showed that long queuing time is a serious problem to pepper lunch restaurant. Base on the above problems‚ we
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resulting from experiences Marketing messages build a brand Advertising can reach large audiences‚ create brand awareness‚ help differnetiate a brand from its competitors‚ build an image of a brand Coupons‚ small gifts‚ and other incentives are part of sales promotions One of the fastest growing media use in marketing communication is Product Placement One of the goals of IMC is to overcome departmental differences with an organization companies benefit from IMC though brand differentitation
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MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business‚ organisations are required to be ready‚ and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive‚ organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance‚ particularly in recent years
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EUROPEAN BUSINESS JOURNAL An integrated approach to strategy innovation Richard Schoenberg There have been some striking examples of strategy innovation in recent years – consider companies such as easyJet‚ Direct Line Insurance or the retailer Zara – and a growing body of academic literature has emerged on the topic. This article attempts to distil a number of the major insights offered to date‚ with the aim of providing executives with an integrated approach to strategy innovation. It includes
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What events led to the Civil War? During the Revolutionary Era from 1765-1815‚ slavery existed in thirteen colonies. Maryland went from white servants to slaves. There was an agricultural economy that existed in the South that was dependent on the labor of slaves. Although slavery did not exist in the North exclusively; New York‚ Philadelphia‚ and New England were involved in the trade of slaves; so although the South was exclusively using slaves as an economic gain‚ the North also had financial
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segmentation was specially to target youth between 18-25 years‚ however it did not alienate the people who were above the age of 30 years (especially the ones who feel young at heart).This product was also targeted to those groups of audiences who liked experimenting with different products. Close up is targeted at young people; the target market being “Multi Brand Households” where the young does not use what their parents use. This particular targeting was significant when Close Up was launched because
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capped the business growth. However‚ the company rather chose to make use of an existing advantage – customer loyalty‚ instead attempting to create new resources. A marketing database contains information about individual customers or potential customers that is relevant to the marketing process. DBM is an important tool to build up customer relationship and increase the loyalty. To strengthen the loyalty competency‚ requiresd Harrah’s to process sophisticated database analysis of customer profiles
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