RELATIONSHIP MANAGEMENT (CRM) IN RETAIL BANKING A Research Paper Company: HDFC Retail Banking‚ India. Submitted By ANIL KUMAR DEVARAKONDA (111-00-2004) DATE: August 21st‚ 2011 COURSE: MKTG 510 – Electronic Commerce INSTRUCTOR: PROFESSOR GEORGE EDEH UNIVERSITY OF NORTHERN VIRGINIA 7601 LITTLE RIVER TURNPIKE‚ ANNANDALE‚ VA 22003 Abstract This research paper attempts to conduct a study of deployment of Customer Relationship Management (CRM) best practices in the context of retail banking
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INTRODUCTION TO MARKETING Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Memorizing a definition is unlikely to be useful‚ ultimately‚ it makes more sense to thinking of ways to benefit from creating customer value in the most effective way‚ subject to ethical and constraints that one may have. The 2007 definition offered by American Marketing Association is listed below in several points. * A main objective of marketing is to create
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This report critically examines the retail marketing activities and plans of whitegoods and household appliances‚ in identifying and evaluating the review of academic literature focusing the investigation on the target markets‚ location‚ store design‚ positioning‚ brands‚ target markets‚ major competitors and merchandise. The market in Australia is characterised by a high level of competitiveness and a relatively large number of competitors within the retail area (monopolistic competition). However
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COMPARATIVE ANALYSIS OF RETAIL OUTLETS A Research Report submitted in partial fulfilment for degree of Master of Business Administration Submitted By: Jatin Kaushik E - 21 Manohar Reddy E - 24 Neeraj Pendharkar E – 28 Shaurya Malik E - 47 Vaibhav Sawhney E - 63 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES SYMBIOSIS INTERNATIONAL UNIVERSITY‚ PUNE SEPTEMBER 2011 Acknowledgement We wish to express our sincere gratitude to Prof..Asha Nagendra our research professor at Symbiosis
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FDI in Retail is a Great Opportunity Much of the reaction to the opening of retail sector does not take into account an important fact: businesses fail The Union government‚ after the recent petrol price increase‚ may be in a mood for reforms. Opening multi-brand for foreign direct investment (FDI) seems to be the next logical step. Thinking about international retailers‚ the US-based retailer Wal-Mart often springs to mind. Wal-Mart is symbolic of foreign retailers so this is not surprising. It
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Here’s a side-by-side comparison of online stores versus retail outlets. Online includes all transactions whether they’re from a retail store with an online store‚ manufacturer‚ or third party electronics outlet. WHO CAN BUY - HOW SOON DO YOU NEED IT Online: Most likely‚ you’ll need a credit card‚ Pay Pal account‚ checking account‚ or some sort of online financing option. You’ll have to wait for it to arrive through the mail. Retail: The easiest place to purchase products if you have the
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Fall of SUBHIKSHA Retail Subhiksha with a pioneering approach and giving new definitions to the retailing ventured into the Indian retail industry. Since‚ their predecessors are already existed and doing well in the market‚ they had to come up with an innovative approach to compete with them. They have made an extensive research on customer behavior and found that offering the branded goods at a lower price than their competitors could make them stand in the competitive retail industry. In
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– Retail and Marketing Strategy Bissell established FabIndia in 1960 in order to fuse the best aspects of East/West collaboration. By the early eighties‚ they p gg started producing garments made from hand woven and hand block printed fabrics. Started as an export house has today become a successful retail business. Today they have retail outlets in all major cities of India - 97 at last count - in addition to international stores in Dubai‚ UAE; 3 stores in Bahrain; Doha‚ State of Doha Qatar
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The importance of attitude and appearance in the service encounter in retail and hospitality – HRM Essential Reading Notes What Is This Paper About? – About the survey undertaken The survey reported in this paper examines the nature and importance of the range of skills required by employers in the retail and hospitality industries Much research has focused on attempts by organisations to inculcate the right kind of attitude in their front-line employees. This paper points to the increasing
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impact on Retail stores The owner of a top retailer wants to see which merchandise is selling which isn’t‚ or maybe the owner wants to know their overall margin costs in relationship in to which products on their shelves are more profitable then the others. In the not so distant past these types of reports would have required a lot of people‚ processing large amounts of data‚ and requiring lengthy delays in the results from weeks to even months. In the end‚ by the time the data was of any use
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