RETAIL PROJECT ON PIZZA HUT GROUP MEMBERS:- 1) JASMEET DUA 2) HITIKANT SAHOO 3) RAHUL GYANESWAR 4) RUDRA PRATAP HOTA 5) ASHUTOSH PRATAP SINGH CONTENTS 1) INTRODUCTION………………………………………..1 2) RETAIL ENVIRONMENT…………………………….2 3) POSITIONING…………………………………………...3 4) MARKETING STRATEGY…………………………….4 5) PRODUCT ASSORTMENT…………………………….5 6) PRICE POSITIONING………………………………….6 7) CUSTOMER PROFILE…………………………………7 8) CONSUMER PULL FACTORS………………………...8 9)
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Emerging Trends in Modern Retail Formats & Customer Shopping Behavior in Indian Scenario: A Meta Analysis & Review “If at first the Idea is not absurd‚ then there is no hope for it.” -Albert Einstein Aditya P. Tripathi* Abstract The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats hypermarkets
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development and operation of a franchised Fran’s Ice Cream Shoppe in a key location at the mall entrance to the food court of Davis Plaza‚ a successful‚ dominant‚ super regional shopping center in metropolitan Woodland - Sacramento. Davis Plaza’s management company‚ Martin Richardson and the franchisor‚ the Fran’s Ice Shoppe Company‚ Inc.‚ are optimistic and enthusiastic about locating a high-volume shop within Davis Plaza. Martin Richardson‚ The Fran’s Ice Shoppe Company‚ Inc.‚ and the franchisees
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the reality we live in every time we make a purchase. Retail anthropology is the study of consumers’ shopping habits in order to choose the best locations‚ retail sites‚ and designs for the space within each store. This may seem like such a good idea for businesses and even for the people‚ but is it really a good idea? Being able to control what the masses may buy can be a powerful tool against the people. Surveillance of consumers by retail anthropologists is manipulative and unethical because it’s
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European Petroleum Retail Sector MarketView CBRE Global Research and Consulting September 2013 RENTS STABLE SALES MODERATE GROWTH FUEL VOLUMES SLOWING DOWN BUSINESS CONFIDENCE CONSUMER CONFIDENCE OVERVIEW The West and North European service station networks consolidated further in 2012. Growth was reported in Central and Eastern Europe. Market Overview Country Specific Sector Performance Austria Belgium Bulgaria Czech Republic Denmark France Germany Hungary Italy Netherlands Norway Poland
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primary driver of success". In light of this statement‚ critically examine and suggest the Retail marketing strategies to be adopted by Haldiram’s to capture a sizeable market share of the organized namkeens and sweets market In India. Advantages with Haldiram: Players are less Indian flavored snacks are not available in the same form as the Haldiram provides Hygienically prepared and packed The retail marketing strategies to be adopted by Haldiram to capture market share are: Anticipating
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Indian book retail Industry: An Overview The Indian book retail industry is estimated to be over Rs 3‚000 crore‚ out of which organised retail accounts for only 7 per cent.The industry is expected to grow by approximately 15 per cent a year.Book retail contributes only about 1 per cent to the overall retail industry. Text and curriculum books account for about 50 per cent of the sales. Second-hand books are also a big chunk of the book retail market. In the past few years‚ several large format
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by shoppers | 11 | 5. | Shopping ambience experience | 12 | Chapter 1 Introduction Over the last decade‚ India has seen a drastic change in how an average-income citizen shops. There has been a sharp rise in the organized retail sector especially after the relaxation of FDI restrictions‚ resulting to these changing patterns. Instances of impulsive buying have risen due to reasons like higher disposable income with the younger generation‚ improvements in the income levels
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O’key ”O’KEY ” is a fast growing retail chain in Russia‚ one of Europe’s largest retail food markets. ”O’KEY ” is one of the leading Russian retailers‚ operating 86 stores in Russia’s 20 largest cities in the North-West‚ South‚ Central‚ Urals and Siberian regions with a total selling area exceeding 435‚000 square metres. ”O’KEY ” offers its customers a wide range of high quality food and non-food products. At present‚ the Company’s range includes over 64‚000 stock keeping units (SKUs). ”O’KEY ” develops
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A Comparative Financial Analysis of Pick n Pay with Shoprite – Changing Retail landscape in South Africa By Sirsendu Sen Executive Summary Following the takeover of Safeway in 2004 and successful completion of the restructuring work‚ WM Morrison is now ranked at 4th position in the
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