Brand Storytelling In Digital Marketing Bahriye Goren‚ Art of Branding Measuring & Managing Brands in a Digital World NYU Stern School of Business‚ May 2013 What is Branding? What is storytelling? Goal of Brand Storytelling To tell your brand’s story by creating characters that enable your audience to become emotionally engaged to an extent that they want to follow these characters and stay connected to your brand Stories tap into the unconscious mind Unconscious thoughts‚ feelings‚
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The poem‚ “Those Winter Sundays” by Robert Hayden‚ the relationship between the father and the son is a classic case of “I didn’t appreciate my parent until I was older.” From the last line on the first stanza we are shown that no one really appreciated all the hard work the father did for the family‚ or more so it was an unnoticed act. At the end the relationship changes from being ungrateful to a realization of how he was towards his father‚ and grows an immense love and respect for him. The relationship
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as depicted in Hayden’s “Those Winter Sundays”‚ Roethke’s “My Papa’s Waltz”‚ and Cisnero’s “Barbie-Q” and the ramifications of sacrificial‚ spontaneity‚ and obsession. Robert Hayden’s “Those Winter Sunday” tells the story about how relationship does not have to be showed off‚ that it’s not about telling the other person on the relationship know what good deeds they do for them‚ but relationship is where one would sacrifice what
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Transmedia Storytelling 101 By Henry Jenkins I designed this handout on transmedia storytelling to distribute to my students. More recently‚ I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that concept in Convergence Culture‚ though I have updated it to reflect some more recent developments in that space. For those who want to dig deeper still into
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one place in Warrensburg to go. Those Were the Days‚ located on Pine Street‚ was started in 1992 by Larry Dilley‚ 73‚ of Warrensburg. Dilley‚ a retired math professor at UCM‚ is currently away on a hunting trip. Employee Melissa Rapp‚ 57‚ of Warrensburg‚ said that Dilley opened the shop for his wife who liked antiquing and collecting. Rapp said that Dilley first opened a smaller shop on BB Highway‚ and in 1994 he opened the shop in its current location. Those Were the Days is open Monday through
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Why I Selected My Major I’d like to begin this essay with a very important yet deep understanding intended to portray how my life experiences caused me to select my major‚ also allowing you to understand not just how personal; but how determined and excited I am to master my major and begin working with other trauma victims such as myself. I chose addictions or Clinical Counselor as my major. So to
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“Those winter Sundays” is a poem in which the author narrates his experience as a child living with his father. The writer starts by saying “Sunday too my father got up early.” It is to be noted that he was conveying how early his father gets up every morning and even on Sundays‚ supposedly a holiday for his dad. Next‚ the author narrates how hard his dad works and what type of job he has. “Then with cracked hands that ached from labor in the weekday weather” this phrase reveals that the authors
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Those Winter Sundays by Robert Hayden In the Poem "Those Winter Sundays" the author Robert Hayden gives an intimate insight of how his life was as a child. As an adult‚ the author recalls the actions of his father‚ how each Sunday his father rose early to make a fire to warm up the house and to polish his good shoes. Within this descriptive sentence‚ the author provides a clear representation of his father’s parental duties even after an intense work week. In addition‚ when the author mentions about
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class to read different poems. After that she called the groups up to the front to answer a question at the end of the poem. One stood out the most out of all the ones discussed. The questions asked were how old do you believe the speaker was at the time he recalls in the second and third stanzas‚ and what details suggest this age? In the poem‚ "Those Winter Sundays" the speaker‚ Robert Hayden‚ suggests an by his feelings‚ actions and the father’s actions. First‚ an age is suggested by the speakers
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In “Those Winter Sundays” Robert Hayden conveys a parent’s love for their family. He does not understand why his father is so resilient to provide for his family‚ nor does he question it. The author speaks of his astonishment in lines 19-20 where he says‚ “What did I know‚ what did I know of love’s austere and lonely offices.” Another subject shown by the author is isolation because although his father works each and every day out of love‚ he leaves his child without a father. He exemplifies his
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