The Importance of Global Marketing Strategy Nowadays‚ for many businesses‚ expanding means going global; it means managing to bring your products or services to more and more target markets around the world. The technology‚ infrastructure‚ and communications have developed so much that it is no longer impossible or that difficult to open up to new business markets. However‚ in order to be successful in this endeavor‚ you need to have a global marketing strategy. The way you promote your product
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1. What are the basic goals of marketing? Are these goals relevant to global marketing? Marketing activities represent an organization’s efforts to satisfy customer wants and needs by offering products and services that create value. These goals are relevant in virtually every part of the world; however‚ when an organization pursues market opportunities outside of its home country (domestic) market‚ managers need an understanding of additional conceptual tools and guidelines. 2. Identify and
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“But What do You Mean?” is an excerpt from Deborah Tannen’s book Talking from 9 to 5 for Redbook Magazine. Tannen begins by explaining the simple business communications that ensue between people and the different ways simple business communications are interpreted by men and women. Women seem to take others feelings into consideration when speaking with them‚ whereas men want to one-up their position or maintain their position. These differences are divided into seven areas of miscommunication.
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Chapter 15 International Marketing Channels True / False Questions 1. The distribution process includes promotion of goods and services by sellers and resellers. True False 2. The behavior of channel members in the distribution process is the result of the interactions between the cultural environment and the marketing process. True False 3. In an import-oriented distribution structure‚ supply often exceeds demand. True False 4. Traditional channels
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Chapter 1—The Global Marketing Imperative TRUE/FALSE 1. International marketing is much more than the science and art of business; it includes economics‚ anthropology‚ cultural studies‚ geography‚ history‚ languages‚ jurisprudence‚ statistics‚ demographics‚ and many other fields. ANS: T PTS: 1 DIF: Moderate REF: p. 4 NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions 2. The major foundation of the international marketing process is
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Do you believe in ghosts? Ghosts‚ a hypothetical subject widely opened to the skepticism of us humans. In reference to Wikipedia‚ the definition of ghosts is “a ghost is the soul or spirit of a deceased person or animal that can appear‚ in visible form or other manifestation‚ to the living.” In my opinion‚ ghosts do exist. Of course they do. The existence of ghosts can be proved by unexplainable paranormal activities. Nevertheless‚ they have a strong connection with religions‚ explaining the
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“ENTREPRENEURS ARE BORN‚ NOT MADE” What do you think? When we talk or debate about if the entrepreneurs are born or made‚ we need to think about what makes an entrepreneur‚ what are his objectives as an owner of a business‚ what should be his main skills and what kind of challenges and tasks he needs to face when running out a company. The word entrepreneur‚ originally from the French verb “entreprend”‚ means “to undertake”. An entrepreneur is the person who undertakes a business. He is someone
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Sorzal Distributors 2 Identification of the Strategic Issues and Problems Sorzal distributors is a nationally recognized importer and distributor of a wide variety of South American and African artifacts and a major provider of southwestern Indian authentic jewelry and pottery. Based in Phoenix‚ Arizona‚ the company is a well established organization that has built its reputation on customer satisfaction through the verification of every piece of artifacts it imports. Expansion of the company
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and supplies on the ambulance needs to be checked. Need to check to be sure that there is the proper stock of the disposables and restock if necessary. Several main areas that are checked are airway and ventilation equipment‚ basic wound care supplies‚ medications and jump kit. The cardiac monitor should be turned on and checked daily. Each individual ambulance that is to be in use that day need to have their fluid levels checked. The heating and cooling systems need to checked. Wheels and tires
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exists to save trees and natural beauty. One day‚ they hire a guy who will go out and do field work and then report back to the team. This guy however‚ is a logger and hates trees. He uses tricks and secrets to give misinformation to the team. He wants to effectively "sabotage" the company. What do you do in this situation? Do you try to integrate him into the team and attempt to change his attitudes on trees? Or do you fire him because his morals and ethics are no-where near the same as the company’s
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