Market Development 4 Product Development 4 Diversification 4 From Strategy to Implementation 5 Stage-Gate Product Innovation Process 7 Stage 0: Idea Generation 7 Stage 1: Scoping 7 Stage 2: Project Evaluation 7 Stage 3: Development 8 Stage 4: Testing and Validation 8 Stage 5: Launch 8 Conclusion 10 Bibliography 11 Introduction In order to sustain growth and compete in today’s ever-changing business environment‚ organisations must continue to develop commercially successful products in order to remain
Premium Innovation Management New product development
You are the marketing director of Propecia‚ a new drug for hair restoration that’s about to hit the market. But the drug can only be purchased via a physician’s prescription. So do you advertise directly to balding men? Do you concentrate on targeting physicians? How about attempting to influence the wives or barbers of balding men? All these issues and more faced Tom Casola‚ who in 1997 was heading the Propecia marketing effort for the drug maker Merck & Co. The case was discussed by audience members
Premium Pharmacology Physician Marketing
Outsourcing and make-or-buy decisions. What cost factors should influence the decision on whether to outsource the payroll functions? Horngren‚ Sundem and Stratton (2004)‚ say that "When managers consider the make-or-buy decision for services‚ it is often called outsourcing" [1‚ p255]. Outsourcing "( ) is often defined as the delegation of non-core operations or jobs from internal production within a business to an external entity (such as a subcontractor) that specialises in that operation" [2]
Premium Human resources Human resource management Outsourcing
Chapter 8 - Product Planning and Development • Study by PricewaterhouseCoopers o ½ of plausible business ideas come from the customers‚ competitors‚ and suppliers o Imaginatik- created a technology based program that creates ideas but can help in deciding if they will work or not. ▪ Electronic suggestion box that allows people to discuss and analyze in the program o Important points: ▪ Ever company needs to develop new products to stay
Premium Marketing Variable cost Pricing
New Product Development for Microfinance: Design‚ Testing‚ and Launch Technical Note Number 2 New Product Development for Microfinance: Design‚ Testing‚ and Launch by Monica Brand ACCION International October 1998 This work was supported by the U.S. Agency for International Development‚ Global Bureau‚ Economic Growth Section‚ Microenterprise Development Office‚ through funding to the Microenterprise Best Practices (MBP) Project‚ contract number PCE-C-00-96-90004-00. i ACKNOWLEDGMENTS
Premium Marketing
TREETOP FOREST PRODUCTS Treetop Forest Products Inc. is a sawmill operation in Oregon that is owned by a major forest products company but operates independently of headquarters. It was built 30 years ago and completely updated with new machinery 5 years ago. Treetop receives raw logs from the area for cutting a:q.d planing into building-grade lumber‚ mostly 2by-4 and 2-by-6 pieces of standard lengths. Higher grade logs leave Treetop’s sawmill department in finished form and are sent directly to
Premium Shift work Employment Unit load
New-Product Development and Product Life-Cycle Strategies Based on: Philip Kotler et al.‚ Principles of Marketing International Marketing Prof. Dr. Thomas Laukamm Objectives - Understand how companies find and develop newproduct ideas. - Learn the steps in the new-product development process. - Know the stages of the product life cycle. - Understand how marketing strategies change during the product’s life cycle. Fach‚ Dozent‚ Semester International Marketing Prof. Dr. Thomas
Premium Marketing Product life cycle management
What matters most to you and why? I must confess that‚ until I read this application question‚ I had never given much thought to determining exactly what I consider most important in my life. I believe I am one of many applicants who confront this question without a ready-made answer‚ and I am astonished by the realization that so many of us lead our lives without reflecting on our roles. That is all the more perplexing when we consider that many of these individuals are businesspeople‚ that is
Premium Life Brazil
Difference Between Goods and Products Goods vs Products Which is a correct usage‚ electronic goods or electronic products? In businesses‚ it is common to talk about both goods and services as products of a company. A good is defined as something tangible‚ whereas a service is always intangible such as a lawyer’s advice or maintenance of your computer by a professional. However‚ it is common to talk about products of a company‚ and we refer to the product line of a company when describing the goods and
Premium Goods Good Grocery store
S. Molenaars Second dissertation supervisor: Ms. Y. Gunning Dissertation company: Used Products Company supervisor: Mr. Berthold Bakker Summary Used Products B.V. is a Dutch franchise chain specialized in pawning‚ buying and selling second-hand products. Motivated to expand their business to Germany‚ the firm’s management team realized that their knowledge of the German market was insufficient to make well-founded decisions on further international expansion. The aim of this research was
Premium Germany Marketing