After discussing various market segments with Elena‚ and in addition to researching the optimal target market independently‚ I am confident in the selection of middle-aged to slightly older professionals as the primary target audience. Demographics Generation X is an often overlooked demographic in marketing due to the fact that they lie directly in between two larger segments – the Baby Boomers and the Millennials (Taylor & Gao‚ 2014). According to Pew’s analysis of the Panel study of Income
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As far as the Market Summary / Target Audience are concerned‚ we have quite the large market to target‚ I say this because many people tend to think gaming sales should only focus on those people in their teens‚ yet in reality this isn’t our only major target. The average age of a gamer is 35‚ over a quarter (26%) is age 50 or over. The bulk of gamers are in the 18 to 49 year age range‚ which proves children shouldn’t be the only ones we focus our campaigning on. Also‚ around 68% of U.S. households
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Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age‚ gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby‚ particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general‚ iPod is designed for anyone interested in carrying the equivalent
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For my first academic SMART target‚ I decided to ingest more knowledge of professional special effects make-up artists‚ and by doing so‚ my work can be more influenced by these artists and I will develop a better understanding of the industry. To attain my target‚ I conducted research into 5 artists in the time frame of one week. The research that I will be attaining will mostly focus on what products they use for certain looks and characters. This will help me develop an understanding of how SFX
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For a film to be successful it is vital that the target audience is at the heart of all key decisions mad. These are the people who will ultimately make the film a success or see the film as a major flop. The first key decision that the institution must make is‚ who exactly are the audience? They may choose to first produce the film and then figure out who it is aimed at‚ or in most cases the company will decide to make a film for the target audience. This then allows the institution to focus the
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In today’s world we are watching and soaking in media without realizing the purpose and how it affects our actions.An individual that uses subliminal messages in the media to gain power can be harmful to society‚ because it tries to control our desires‚ persuade our pattern of thinking‚ and to change our actions. Using subliminal messages in media to control our desires is harmful to society for the reason being that many are affected mentally. For example supermodels are portrayed extremely
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Amelia Pencilo Dr. Claire Senior LIBS-3002-01 28 November 2013 What It Means To Be a Man and a Woman in the Media The gender roles for men and women are constantly being implemented throughout the years in various forms of media; men are the dominant figure and women are subordinate to men. With that reason‚ there are many female figures that have been forced to hide their real identity in order to appeal to the general public. For example‚ Virginia Woolf wrote about her struggles in her speech
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Shakespeare’s Audience Research Synthesis Essay Many people find it hard to believe that William Shakespeare had a vocabulary that varied from 20‚000-25‚000 words‚ since he stopped attending school at the age of 13. In comparison to a college graduate‚ who is estimated to have 18‚000-23‚000 words in their vocabulary‚ it is not uncommon for one to find this difficult to accept. Shakespeare tried to satisfy all members of class in his audience by having certain elements in his plays appeal to the
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Cosmopolitans target audience are female millennial and female Generation x‚ they would usually be from the social economic status A/B. They target their older audience of Gen x with their adverts as a lot of them are advertising anti aging creams‚ this gives of the idea that these woman have to stay young as all the way through the magazine all of the focus is on beauty and fashion making the older audience want to try and keep up with all of these models and actresses. The younger millennial
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and Target Audience Cleo Z Garcia IMC 610‚ West Virginia University Author Note Contact Information: czgarcia@mix.wvu.edu Abstract Developing an effective integrated marketing communications plan for Kmart requires an understanding of its history; goals‚ objectives and how it evolved through the years. Researching Kmart’s past can help provide insight to create the media and marketing plan for the future. The plan must be attuned to the needs and wants of their customers - their target audience
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